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What Your Blog Post Length Should Be

Updated: Oct 24, 2022

Your blog post length should be focused on the intent of your content. If you're looking to provide information to an audience you already built, it's best to create shorter content that's more engaging, 500-900 words long. If you're looking to increase the traffic to your site, you need to create content that's more informative than your competitors. Usually 1,500 words or more.




When you first start blogging, there is an inevitable struggle. You don't know what to write about and how often; the idea of writing a blog post can be intimidating.


I get it! It's not easy starting out when your audience doesn't even exist yet, but that doesn’t mean you shouldn’t try to share something with them as soon as possible, so they will want more from you long term.




There are three types of posts... Short—Less than a thousand words Long—Between 1,000 and 10,000 words Medium—More than 10k but less than 50k

The average blog post length is about 2.5-3.0 k


Today we know that having an active blog is one of the best ways to drive traffic to your website.


Blog Post Misconceptions

There are often lots of misconceptions when it comes to wiring a blog post. Many people believe these misconceptions, and it forces them to refrain from engaging in posting to your website.


Our team is here to tell you that blogging is one of, if not the best, ways to get traffic to your website. With so much competition today, search engines need to choose who gets the top-ranking positions carefully.


Below are some of the most common blogging misconceptions.


Blog posts are not for businesses

Blog posts can serve as a valuable tool for businesses of all sizes. By writing quality, keyword-optimized blog posts on a regular basis, businesses can rank higher in search engine results pages, helping them to reach more potential customers. In addition, blogging can be an excellent way to generate traffic and leads for your business. If you're not already blogging, now is the time to start!


Many companies actually see their blog as the biggest digital asset to their business. When it comes to SEO for your website, especially your business website, a blog is usually the main source of traffic when done correctly.


Just look at this blog post by our business; it got you here, didn't it?




Blog posts are for sharing opinions

It is a common misconception that blog posts are only for sharing opinions. However, research shows that longer blog posts are actually more successful than shorter ones. This is because longer posts are associated with better rankings and more shares and likes. So if you want your blog post to be successful, make sure it is well-written and informative, and of a good length!


Blog posts do not have to be long

Blog posts can still be effective even if they are shorter than 500 words. This is because it is more important for the blog post to be concise, clear and comprehensive. For complex topics, blog posts can go beyond 3000 words. However, what is most important is that the blog post provides a well-formed and easy-to-read explanation.


You need to be an expert to write a blog post

You do not need to be an expert to write a blog post. However, it is helpful to be knowledgeable about the topic you are writing about. Blog posts should be easy to read and provide value to the reader. Readers will appreciate quality, long-form blog posts from true experts. blogging is a great way for people to get to know you and your work. It allows you to show off your knowledge in a variety of ways.


People don't read content anymore

People still read content because it is a quick and easy way to get information. However, to make sure that people keep reading, it is important to make the content engaging. The best way to do this is to focus on getting to the point quickly. People want to get the bottom line without having to wade through large amounts of text. There are several websites that offer content summaries that are easy to read and mobile-friendly.

This is one of the biggest misconceptions when it comes to blogging today, and its far from true.




The ideal blog post length depends on the keywords at hand

Julie Neidlinger says about article length

Julie Neidlinger says, "the best blog post length is one that's finished". Julie mentions two questions to always ask yourself before writing a blog post.

  • Who provided the data? Does the blog data come from relating to your blog? Is it in the same niche? Do you have that same audience? Do you have the same goals for your content?

  • What’s your reality? What can you actually write of good quality, as far as blog post length is concerned?

It is important to remember that the length of a blog post matters. This is especially true when writing for SEO purposes. Make sure that your article is well-written and provides valuable information in order to improve your SEO results.


Great content is thorough, detailed, and comprehensive; usually, this means that great content comes in the form of long blog posts. However, you can make your blog post length work for you by breaking it down into smaller, more manageable chunks. This way, each chunk of your blog post will be valuable and relevant to your readers.


Neil Patel says about blog post length

Neil Patel is one of the best marketers of our time. He is the founder of Ubbersuggest and NPdigital. After doing some research, we found that all of Neil's blogs were over 2000 words! Although, Neil still has a unique approach when discussing blog post length.


He says, “It’s not all about the length but longer is usually better.

He concluded with a very good sentence…

…”If you’re looking for numbers, a post that is above 1,500 words seems to be in the zone of ideal length. I’d shoot for that if I were you.”


Although with Google's recent updates (September 2022) Neil suggests that blog posts should be shorter rather than longer. He believes that shorter posts are easier to read and understand and make it easier for readers to share your content, especially when the content gets to the point faster.


He also explains that shorter posts also tend to generate more click-throughs than longer posts.


Joe Bunting says about Blog post length

Joe Bunting is a writer and entrepreneur, he is the founder of his own blog called Story Carter and he has talked extensively about the length of blogs for SEO.


He says depending on your requirement, you have to write the blog post; if you want more comments or discussion, then shorter is better, if you want more social media shares, then 1000-1500 words are better; and if your goal is SEO friendly or wants traffic from Google then 2450 words should be best.


"There is no best length for a blog post; there's an optimal length that will generate the most traffic or social shares. The key to writing good content and attracting readers is being consistent and publishing often."


Another thing to do is look at the length of your website. Is it short and concise or long with a lot? If so, you may want to consider making it.


Blog post length is important because it affects the amount of traffic your blog receives. The duration of a blog post is an important factor to consider when writing, as long as the content is high quality. Longer blog posts are more likely to be read than shorter ones.


Why Longer Articles Are Usually Better

Longer articles are usually better because they provide more information and detail. This makes it easier for readers to understand the topic and to get a better understanding of it. It also makes the article more informative.


Long Blogs are great for Keyword Building

Longer articles are usually better for keyword-building because they provide readers with more information. In addition, including your keyword and synonyms in appropriate amounts can help boost your rankings. Finally, making sure to include alternative options for readers helps to drive home the point that the article is comprehensive.

Long Blog Posts Generate High-Quality Backlinks

Longer articles are more popular and generate higher-quality backlinks. This is because they provide detailed information on a topic and prevent readers from searching for multiple blogs on the same subject. Longer articles also have more scope for mentioning keywords in a better quantity which helps with higher rankings and readership.



The ideal length depends on how comprehensive your post is

The ideal length for a blog post depends on the topic, the target audience, and the purpose of the content. The goal of a blog post is to provide the searcher with enough information to make an informed decision. When determining the ideal length for a blog post, it is important to consider the main purpose of the blog post.


Understand the reader's search intent


To understand the reader's search intent and adjust blog post length accordingly, you need to know your reader's interests and target audience. A good rule of thumb is to aim for a sweet spot between 500 and 1,000 words. This allows you to cover a wide range of topics in enough detail to add value but still make it easy for the reader to understand.


Ensure your content is high-quality

Ensure your content is of high quality to ensure that it is appealing to your target audience. Quality content will help you to attract more visitors, which in turn will help you to grow your business. Make sure to invest in quality tools and resources to help you produce content that is both effective and engaging.


One of the best recommendations is to choose a niche and focus on it.

There are many ways to identify your target audience. Identifying the right niche will help you to reach them more effectively, which is key for building an online presence.


Offer In-Depth Analysis

If you want to stand out in the recruiting content market, aim for longer pieces that offer in-depth analysis. Most other content is heavy on stats and light on actual insights. By going deeper and offering unique perspectives, you can make your content more valuable to readers.


To do this, focus on writing well-formed and easy-to-read explanations in short passages. Break up your text with subheadings to make it easier to scan, and focus on delivering value in every section. If you can back up your claims with data or original research, even better!


Bring Your Reader's Value

The most effective way to bring your reader value is by creating bite-sized pieces which are easy for people to digest. By focusing on the reader, you can create content that is both interesting and useful.


Our Recommendations

After spending hours researching and wiring about the optimal blog post length, our team has a few tips that we think can really help you in your blog writing.

  • If you have an audience: If you already have an audience and aren't as concerned about ranking in search results to build that audience, then shorter blog posts that get the point faster are often better for your following. The posts will be more engaging and should entice your readers to be more interactive.

  • If you are looking to grow search engine traffic: Then you should focus on in-depth, high-quality posts that essentially provide more valuable and accurate information than your competitors.

If you are looking to outrank your competition, there are really only two ways to do so, even after all of the recent updates to search engines.

  1. Creating better content

  2. Generating better backlinks

Both require blogging to complete and rank. That's why we recommend just getting started and stop worrying about all the misconceptions we already mentioned.


If you're interested in running your blog to generate more traffic but don't have the time or knowledge to keep up with it, check out our SEO cost calculator to get a custom quote for your business's blog!

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Slaterock Automation is a Digital Marketing Agency focused on bringing the power of Ai to small and medium-sized businesses throughout the United States and Canada. "We utilize Ai for businesses through functional web design, Ai SEO, and business process automation."

 

Slaterock Automation is a Certified Wix Partner, Certified Semrush Partner, and Certified Google Partner.  Slaterock has served over 100 Wix clients and currently manages over 25 active SEO and PPC campaigns.

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