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Slaterock's Functional Web Design

Updated: Nov 22, 2022

Slaterock Automation was founded on the idea of optimizing. Too many platforms and agencies are focused on the wrong things. Our team builds great-looking yet functional websites that power your business.

Interested in working with a Wix Expert to build your next functional website? Here's What you need to know before hiring them.

What is Functional Design?

Here at Slaterock, we coined the term "functional design," and our founder is here to break it down for you.

After developing hundreds of websites, small business owners often become caught up in the wrong areas. Everything we do at Slaterock is for a reason; our simple websites represent an easy-to-use platform that yields the best conversion rates for our clients, no matter what you're looking to do with your website.

As you can see, Slaterock was founded on the idea of simple-to-use yet fully functional websites that act as a tool for your business, not just another expense. Our goal is to build websites that serve the company in new ways, helping you collect information and build communities within your niche.

Why Build Simple Websites?

Hold on, did we say simple? Slaterock builds highly complex, fully functional, and integrated websites with multiple payment options, contact methods, and member areas; these features can take weeks to build out and perfect!

When referring to a "simple website," we are often talking about the design layout, also known as the user interface or UI. Our team builds professional websites tailored to your business needs, giving your customers the easiest route to either purchase your products or get in contact with you; it's that simple!

Too often, when creating a website, especially for the first time, small business owners are looking to add as many features as possible. We have found that adding too many custom features leads to confusion and overall lower conversion rates.

Nassau Parks Conservancy Website built in part by Slaterock Automation
Nassau Parks Conservancy

Using the Wix Platform for Functional Web Design

Wix platform? How about the Wix Suite of business tools! Over the years, Wix has become a fully functional online business manager with tons of features to help you Design, Build and Grow your online business.

Not only can you create hundreds of automations, review thousands of analytics, and run highly targeted ads, but now you can also custom-code your website! Need to drop in custom code? Turn on Wix Velo, add the code you need, and then simply turn it off; it's that easy!

Wix also allows our team at Slaterock to easily develop all kinds of automations that are tied directly into your website. From custom email campaigns to full-on Omnichannel campaigns to target your niche from every angle, Wix allows us to build and track these operations to determine their effectiveness.

Trying to determine how much a functional website will cost? Use our Website Cost Calculator to get an estimate on how much a new website will cost.

Wix Ascend Business tools in partnership with Slaterock Automation
Wix Ascend Business Tools

Get Started With Slaterock

The fastest way to get started is by getting a quote through our direct link; check it out below!

To contact our web design team, feel free to reach out to us by phone at (516) 406-8472 or email and our team will be sure to get back to you as soon as possible.


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Founded by William Mingione and managed by Dominick Galauran.

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Slaterock Automation is a Digital Marketing Agency focused on bringing the power of Ai to small and medium-sized businesses throughout the United States and Canada. "We utilize Ai for businesses through functional web design, Ai SEO, and business process automation."


Slaterock Automation is a Certified Wix Partner, Certified Semrush Partner, and Certified Google Partner.  Slaterock has served over 100 Wix clients and currently manages over 25 active SEO and PPC campaigns.

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