What Is SEO?
Search Engine Optimization (SEO) is the practice of optimizing a business's digital assets to show higher in search results for keywords that relate to their business or organization. Learn more about SEO and SEM
Ai SEO is a practice of utilizing artificial intelligence in search engine optimization (SEO) to yield better results in a shorter period of time by completing extensive research on massive amounts of search engine result page analysis.
Our SEO Process
Research
Create
Optimize
Distribute
Evaluate
Slaterock has created a five-step process that works across the board for businesses, small and large. It's designed to thrive in every core update to the search algorithm because we create evergreen content that pleases search engine algorithms and potential customers in the real world, keeping users on your website longer and coming back more often for quality information.
Our Process is broken down into monthly goals and weekly tasks to better organize and optimize your rankings in search and driving more potential customers to your website.
1
Research
Every good SEO starts with research, especially when onboarding a new client. Our job is to investigate your website and niche to get a better understanding of your competitors and how they are ranking in search results.
Competitor Resarch
Let's check out where your competitors are online, what there ranking for, and the keywords they are using
Campaign Objectives
Together we'll determine your campaigns objects, maybe ranking higher, ranking more often or educating customers
Market Research
Your competitors online are often different then those in person, it's our job to find the difference
Website
Audit
We often find lots of on-page issues, we clean those up so your site can flourish in search results
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2
Create
Content creation is a crucial step in SEO. Without publishing content that answers the questions your customers are searching for and demonstrating your authority in the space, your website won't rank in search results.
Content
Pillars
We create content structures optimized for internal linking and building topical authority
Keyword
Density
We optimize the article for the best keyword sweetspot. Not too much, and not to little
Article
Structure
The structure of an article is often determined by the top 5 ranking websites Different articles rank better than others
Content
Type
Each search intent is different, each article we create is optimized for the query being targeted
3
Optimize
Content creation is a crucial step in SEO. Without publishing content that answers the questions your customers are searching for and demonstrating your authority in the space, your website won't rank in search results.
Internal Links
Linking your pages internally is key to having google crawl and index your site
H-tag Structure
We ensure your h-tags are keyword dense and structured around the search intent for that query
Anchor Text
Anchor text for all links (inbound and outbound) is crucial for indexing
NLP Check
Natural Language Processing (NLP) is how Google understands your content for indexing
4
Distribute
Creating the content and publishing is half of the game. Next, it's getting it in front of those that will actually make use of it. Typically your potential customers seeking answers we're providing
Your competitors online are often different then those in person.
Search Console
Your competitors online are often different then those in person.
Social Media
Your competitors online are often different then those in person.
Backlink Outreach
Your competitors online are often different then those in person.
5
Evaluate
After distributing content, our team will monitor the post to ensure our work actually ranks in search results, building topical authority while getting in front of potential customers.
Rank
Tracking
Monitor your pages in search results to see if they increase or decrease over time. This helps determine larger issues
Social
Reactions
After distributing the content on social media, our team will check for reactions to the post or questions to follow-up on
Ai Content Optimization
Our Ai will check the ranking to see what can be added or removed to better the rank in search
Estimated Revenue
We calculate what it would cost in ads to drive the same amount of traffic with organic content
How does it work?
Our advanced SEO tactics can be simplified into basic steps that outline your entire project when working with us. By optimizing content that is focused on your keywords, we can begin to rank for searches that drive sales to your business.
✔ Highest source of traffic is organic search
✔ Largest organic source is Google
Rank Tracking & Optimization
Once your website is optimized and properly submitted to search engines, it's time to install the website trackers. After publishing your website live, it needs to be closely monitored to detect any errors or articles that can be tweaked or further optimized to rank on the first page of search results.
✔ Keywords Up/down
✔ Top 10/3
✔ Average Position
We Monitor your Rankings with Ai
Our software will crawl your website to track your ranking each week to see where you gaining and where you slipping.
So often website owners don't even know they are so close to hitting page 1 on search results with just the slightest updates.
What to Expect with SEO
Search Engine Optimization is a long-term game that takes a will to kick into gear, especially for new websites. Optimization happens monthly, and without contact updates, your website will not be able to compete with the competition.
✔ Long-term growth
✔ Consistent growth
✔ Highly targeted
Monitor Your Project Value
We track your project value by determining what you would have had to spend on ads to get the same amount of traffic on your website.
SEO is better because it lasts longer, and we know that most searches scroll past the ads to get organic results.
Real SEO Results
Search Engine Optimization is a long-term game that takes a will to kick into gear, especially for new websites. Optimization happens monthly, and without contact updates, your website will not be able to compete with the competition.
Our SEO Plans
Our team has curated a well-thought-out process that can be applied to any website helping them grow in search results. After years of custom plans, Slaterock has finally put together a package that is well suited for small and medium-sized enterprises throughout the United States.
Basic
499$Every monthStart Optimizing your Website- 5 Targeted Keywords & Clusters
- 2 SEO Optimized Blog Posts
- Backlink Outreach
- 1 New Page Optimization
- 2 Email Campaigns
- Google My Business Optimization
- Email Support
Standard
989$Every monthScale up your SEO- 10 Targeted Keywords
- 4 SEO Optimized Blog Posts
- Targeted Backlink Outreach
- Rank Tracking
- Custom Dashboard
- 5 New Page Optimizations
- 4 Email Campaigns
- Google Business Management
- 4 Social Media Posts - one account
- Email & Call Support
Enterprise
1,999$Every monthDesigned to outrank highly competitive industries- 15 Targeted Keywords & Clusters
- 8 SEO Optimized Blog Posts
- Custom Backlink Outreach (2)
- Rank Tracking
- Advanced Monthly Reports
- 10 New Page Optimizations
- 8 Email Campaigns
- Google My Business Management
- 8 Social Media Posts - mult. accounts
- Dedicated Account Manager
Don't See A Plan For You? Check out our SEO coaching plan for $75
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Why optimize my website in the first place?To simply put it, optimizing your website for search engines using SEO will help your business drive more sales. This is because the top 3 search results claim over 90% of the clicks for that search term and if you #1 the business is going to come to you first. Today, 87% of buyers will research a company before purchasing. If your potential customers can't find your business online, chances are they will go to the next one they can find information on.
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What is SEO?Search Engine Optimization (SEO) in short, is the practice of improving your website's ranking within the SERPs (Search Engine Ranking Pages). This means when you search for something, say a restaurant area, typically the restaurant that has put the most into their SEO will rank first for that search.
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What is my ranking based on?Your website's ranking is based on many factors that all contribute to what's known as your Domain Authority (DA) A recent study done by multiple marketing agencies throughout the U.S. have found the top 3 ranking factors include relevant content, backlinks, and page speed.
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How do I improve my ranking?Well, in short, you need to boost your domain authority! Google is looking to give its users the best product; meaning everyday users searching for answers to their questions. The websites with the highest authority will most likely rank for those specific terms. To help boost your domain authority you need to create impactful content, develop backlinks, and make your website loading speed super fast. This is where Slaterock comes in to help!
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Why track your website?Check it out, Google Ran an update that took our website down for 2 days! Thanks to our SERP watch software, the Slaterock team was notified, fixed the issue and we were back online. These system glitches can happen anytime and take your system down without warning. Without actively monitoring your website, this may happen without you even knowing.
"My experience working with [Slaterock] has been absolutely amazing. They are extremely thorough in their request and delivery and completes the job to perfection and, of course, to our satisfaction. I couldn't be happier with our website results."
Sincerely,
Cissy L. Garcia Executive
Director Corpus Christi Police Foundation