Website Design Services for SMBs
Functional Websites Built for Users, Not Bots
Your website should do more than look good. It should work hard for your business. At Slaterock Automation, we design and develop high-performing Wix websites that blend beautiful design with powerful automation. From visitor tracking to built-in lead generation tools, every site we create is optimized to convert and scale with your business.
Why work with us for your website project?
We're a lead gen specialist. Our primary focus is helping you get more business. Other designers create pretty designs, but they don't always generate leads or sales.
Websites designed for traffic.
Built for humans, optimized for search
Slaterock Automation offers numerous kinds of website services. E-commerce, Informational, and Portfolio websites are just some of the many kinds of websites we work on here at Slaterock.
Types of Websites
With over 500 websites under our belt, we've learned a thing or two. Building a website from scratch isn't easy, but it's worth it. These are some of the most common types.
Informational Websites
Informational websites are common among small businesses and are primarily used by businesses in the professional services industry.
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Accountants, Lawyers, Insurance
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Fintech, SaaS, agencies
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Writers, coaches, trainers, artists
Whether you're promoting a service, building a brand, or educating an audience, we create sharp, professional Wix sites that clearly communicate your value. Each site is designed to load fast, rank well, and guide users to take action.
Portfolio Websites
A portfolio website is a website designed to showcase your work. It's typically a well-designed website that's more of a presentation than a traffic-generating site.
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Artists
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Writers
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Musicians
Showcase your work with a site that looks as good as what you create. We design sleek, modern Wix portfolio websites that highlight your talent, make your brand shine, and make it easy for potential clients to get in touch.
E-commerce Websites
E-commerce sites are used by businesses that sell physical products online. E-commerce sites require payment gateways and online inventory. Ecom sites are mainly used by:
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Drop-shippers
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Established brick and mortars
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Restaurants and food trucks
We build clean, conversion-driven Wix ecommerce websites with streamlined navigation, secure payment setups, and a mobile-first design. From product pages to checkout flows, every step is optimized to turn visitors into buyers.
Web Applications
Web apps are built for a specific use case and typically require custom development and integrations. Web apps are ideal for SaaS companies or custom functionality.
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SaaS platforms
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Inventory management systems
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Online communities and events
Our team leverages Wix Velo’s advanced development tools to add custom features, database-driven content, and personalized user experiences. Perfect for businesses that need something powerful, scalable, and unique.
Functional Website Design is the practice of building websites that maintain a consistent look and feel, making them easy for users to navigate. The goal of functional websites is to provide a simple, easy-to-use customer experience while driving traffic through well-structured site pages.
At Slaterock Automation, we apply this approach to every project we take on. Using data like heatmaps, user behavior, and engagement metrics, we design Wix websites that aren't just visually appealing. They're innovative, efficient, and optimized to perform. The result is a site that not only looks good but also moves your business forward.
Scaleable for all
devices and platforms
Today, most website traffic comes from mobile devices. We've pivoted our approach to be mobile-first ready.
Meaning, our designs are built for desktop and then scaled to mobile, with mobile remaining the focus. A solid mobile user experience could make a big difference.
Try Our
Functional Web Design Cost Calculator
Your website is
Slaterock's functional web design practices are used to drive your website visitors to the places they are looking to go. We provide your users with the most direct route to what they are searching for.
Slaterock determines this by implementing tracking code to your website that allows us to monitor what users are doing and where they are going. We can also develop heatmaps that will show where users are clicking the most on your website. This research phase is used to determine the most functional design for your specific website.