To get more traffic to your Wix Website, there are a few tactics to consider. The first thing you need to do is focus on increasing your domain authority. Next, focus on sending people to your website through different social media channels, including Facebook, Instagram, LinkedIn, and Email.
First, you need to make sure your website is ready for this traffic before sending people to it. This means your website should be fully functional, with all links established and pages built out. We recommend checking this article about 4 Website Trends for Small Businesses that will share some of the best insights about websites for 2022.
One of the most common misconceptions of driving traffic to your website is that it's possible to do in a short and quick timeframe with little to no work involved. In fact, today it's only getting harder and harder to rank your Wix website in search results to drive traffic to your page.
The best way to get more traffic to your Wix Website is...
Increase your domain authority
Utilize social media
Publishing a press release
Create and distribute email campaigns
Use other tools to scrape user data
Run highly targeted ads
Running your own digital marketing campaigns can be tough, a great way to help is by hiring a Wix Expert to complete the setup for you. Learn about Hiring A Wix Expert Here
Increasing your Domain Authority in Wix
The best and most important way to get more traffic to your Wix website is by increasing your website's domain authority. Domain authority is a score given to your website from Google that shows how trustworthy your website is.
Setup the Wix SEO Wiz
The Wix SEO Wiz is a tool built directly into the Wix website builder dashboard that shows exactly how to set up your Wix website's SEO from the start. This will for sure boost your domain authority right from the start helping show Google that your website is ready to be indexed once you start creating content.
Design Your Website
After years of searching, Google has finally figured out how to digest visual content on a webpage and they are looking at your Wix website using AI bots. These bots check to see which fonts are used, what words are taking up most of your screen, and what images are being shown, all to get a better understanding of your website.
Going into 2022, we can confidently say, your Wix SEO does also depend on your Wix website's design as well.
One of the best ways to stay on top of your website design and overall user experience is through functional web design. This is a term coined by the founder of Slaterock Automation that in short explains how a website should balance design and functionality.
Begin Writing Long-Form Content
One of the best ways to get more traffic to your website organically is by writing SEO-focused content that answers the questions people are searching for in your industry.
You can do this on your Wix website by setting up the blog section and curating new posts. SEO on Wix is actually fairly simple because Wix does most of the heavy lifting for us.
When publishing a new post, Wix's algorithm automatically takes the data that we input and creates what's called structured data for rich results.
This is basically a form that gives very specific information to search engines allowing them to rank your post easier.
The best part about the Wix Blog feature is that you won't need to upgrade your Wix Ascend plan as this is built into your website hosting premium. In fact, you can even start blogging on a free trial with Wix.
These all are great ways to increase your domain authority but this practice can take months if not years to start seeing even the slightest results. Most content you write will reach its initial uptrend around 8 months after being posted to your Wix website.
Below is an example of what a content writing tool does to help show where your keywords are located throughout the article ensuring you use the keywords where they are most crucial!
Publishing a Press Release
One of the best ways to get traffic to your website is by using press releases. Today there are so many great tools, such as 24-7 Press Release that can help you distribute small articles that help spread the word about your business.
Slaterock has developed relationships with many publishing companies to help ensure our clients are getting the places they would like to be, such as:
Marketwatch
Fox & more
After publishing a press release, there is a chance a news source may want to pick up the story and write an official article. This is even better for your Wix SEO as this will help generate even more backlinks as new websites begin to link to your page helping to drive more traffic.
If you are interested in getting your press release published on sources such as CBS, USA Today, Fox News, and NBC click the button below and our team will help get your article released today!
Utilize Social Media to drive traffic to your Wix Website
Another great way to drive traffic to your website is by taking advantage of your social media accounts. Today, most of us already have social media accounts that we are generally pretty active on; even if we are not posting.
If you take a look at your account, you probably already have the ability to reach a few hundred people just by making a simple post to your story or feed.
Create Posts Using the Wix Social Media Editor
You can even create a post directly within the Wix Website Editor and post it to Facebook without ever having to leave the platform.
This is really helpful when creating short videos like the ones seen on TikTok and Instagram reels.
Directly Message Your Closest Followers
Another area that is often overlooked is the direct message feature on social media platforms. With all the talk about emails no longer being effective (which we don't agree with), you would think more people would turn towards private messages via social media!
Align with Influencers
Social media influencers are a great way to drive genuine traffic to your website. Influencers have a large, active following that often likes to do the same kinds of things the influencer does.
Be sure to align your business with an influencer in your niche that has a proven track record of great work.
This can include famous people on social media, but it can also include business leads, C-suite executives, and more.
Using social media to drive traffic to your website is a great way to interact with those around you and those who you may already know.
Check out this Linkedin Group with over 2 million people! By posting valuable content that abides by the group's rules, you could be reaching the feed of millions!
At Slaterock, we use numerous tools to help engage with communities on social media to help drive traffic to your website. These tools are designed to act as if a human was on your social media account all day long, looking for your target customer and engaging with them through pre-determined metrics and algorithms programmed by our team.
This includes...
Connecting, Following, Subscribing
Liking their posts
Commenting on their posts
Sending direct messages
referring them to your solutions (products & or services
Running highly targeted ads
Slaterock calls this Social Automation, if you're interested in using tools like this to drive real website traffic to your Wix website, contact us through the link below.
Creating and Sending Email Campaigns to Get Traffic to Your Website
Lately, our team has heard from many that Email Campaigns are no longer effective, and we think otherwise. Today, many people are actively working on collecting emails or even buying emails from people they have never met before or that have never even been to their website.
In order to set up an effective email campaign that drives traffic to your Wix website, you first must qualify the emails you currently have. If these emails are old, this most likely means that they will no longer work and actually hurt the effectiveness of your campaign.
Qualify your current email list
There are lots of tools on the market that can help you get a better understanding of your current email list. By verifying the emails you have and removing the ones that are no longer in use or landing in the spam inbox, you will significantly increase the effectiveness of your campaigns.
Similar to the best Wix SEO best practices, the best Wix email practices include removing duplicate emails and junk emails that are not getting into the main inbox.
Write Solid Copy That Entices People to Click
The worst mistake anyone can make when sending out an email campaign is coming up with a great layout but not providing a clear call to action.
This is part of the email that tells the viewer to do something if they are interested maybe this means...
Go to your website
signup for the video conference
download this free guide
join my members-only club
Host Content and Giveaways via Email
The best way to engage your email list is by providing value in one way or another. One area that we see performs really well is hosting contests and giveaways.
By doing a giveaway through an email, you need to be asking for more information that will eventually help you make the sale down the road.
Just make sure the giveaway is hosted through your website, that way, you can continue to get more traffic to your web pages.
Run Highly Targeted Ads
Ads are a great way to drive paid traffic to your website, but there are some things you should know when it comes to running ads. The first is that the ads should be targeted at your exact target audience.
Avoid General Terms
The biggest mistake that we see when running an ad campaign is the fact that many people try to be really general to get shown to more people. The problem when "being too general" is that your ads won't perform as well because you are targeting a lot of people that are probably not interested in your services.
Stick to low CPC
CPC or "cost per click" is how much you will pay each time someone clicks on your ad. This is mainly used for Google ads but it can be found on other platforms as well.
We recommend you complete some level of keyword research before determining which keywords you would like to target. Simply changing one word in the phrase can save you hundreds of dollars each month because that term has a lower cost per click.
Choose the Right Platform
Finally, when it comes to running ads, you must choose the right platform to actually market your product or service.
If you're looking to sell fluffy blankets, you shouldn't be advertising on LinkedIn, and if you're selling high-level professional business services, you most likely wouldn't want to be advertising on Instagram.
Choosing the right platform to advertise on is critical to the overall success of your campaign. You need to figure out where your target audience lives online!
Slaterock Automation's take on getting more traffic to your Wix Website
There are many great ways to begin driving traffic to your website, starting with all the tips mentioned above. But the one that stands out the most is increasing your domain authority by creating content with SEO in mind.
There is no better way to increase traffic to your website over time than by writing content that answers the questions people in your niche are searching for. Search engines will pick up this information and begin to show it to others helping you and your company become more visible online.
The downside to only focusing on this technique is that it takes a long time and with growing competition, it also takes a lot of work to outrank others in your niche trying to do the same thing.
That is why Slaterock recommends taking on as many of these tactics as you can within the first few years of launching a new website as it will help you build a foundation and solid flow of website visitors to your Wix website.
Slaterock Automation is a digital marketing management agency that helps small and medium-sized businesses generate traffic to their website utilizing the power of Ai and machine learning tools. If you're interested in generating lots of traffic to your website, Click Here
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