Updated: Feb 24, 2022
With the world going digital there are many different things small businesses should be doing to stay up to date, updating your website design, adding new content, and automating your outreach are just some of the things you should be doing as a small business owner.
Building a website is a great way to capture your online audience and provide a central hub for your business. However, many small businesses don't know what to do afterward. This blog will look at five different things you can do with your website, and digital business overall.
What website to use for small businesses?
Wix is a great platform to build your small business website
The Wix platform is now an all-in-one digital marketing tool that can help your business's online presence. We have the tools you need to create a website, market it online, and grow your customer base with our integrated social media solutions. Stop wasting time on expensive graphic designers or waiting for your website to be built by an agency - use Wix's easy-to-use tools to get started right away!
Small Business Website Design
When it comes to small business website design, many try to build out elaborate and extensive websites that may look pretty or offer lots of functionality. Although this may seem useful, these kinds of websites generate fewer leads and or sales because the user generally winds up losing focus of the main purpose of the website.
Using Drag and Drop Editors
When using drag and drop builders; similar to Wix; there are lots of different layouts that are designed to help you create a simple and unique experience for your website visitors all while avoiding confusion. Our team at Slaterock highly recommends starting out your Wix website using the classic editor and many of the already available templates that are designed by professional designers like us!
A new trend in the industry, "Functional Web Design", a term coined by Slaterock's founder William Mingione; has now become a main talking point for many. The idea that a website should be aesthetically pleasing will always hold true, but at what point do you sacrifice functionality?
How effective are websites for small businesses?
Websites for small businesses generally range in their effectiveness rather drastically and it highly depends on the business and how they are using it. If your business is going to begin selling your products or services through your website; your site may see higher traffic than other informational websites because your previous customers now know to find your products online.
Small business eCommerce websites
There are many advantages of selling your business's products online through eCommerce. As an already established business; your customers will now know they can enter your digital store and purchase what they already know without ever leaving their home.
A great way to help continue the growth of your online eCommerce business is by using automation tools such as an email reminder for a customer that left something in their cart.
Website for small business cost
Many business owners are super busy actually running their business and they don't have time to create a website. Even building simple websites with drag and drop builders can take a while and yield not-so-great results. This can cause your customers to become frustrated with your website and or business causing them not to come back; or even worse, write bad reviews.
Our team currently offers many small business website examples and templates that can help you get started. If you have the time and ability to learn the website builder platform; then we highly recommend you give it a shot! Another great reason to work within the Wix platform is when hiring a website designer like Slaterock; after your website and its foundations are built within Wix; it will allow you to go in and easily make changes, add products or update events without changing the integrity of the website.
After creating a new website using any of the builders mentioned in this article, the next steps include driving traffic to your website. Without traffic, your website will nearly seem abandoned and after all the hard work you put in building your website, you're going to want others to enjoy it!
Be sure to view our post about the best ways to get more traffic to your website.