Keywords are single words or a combination of words that someone types into search engines when they're looking for something. Good SEO (which helps your website appear in search results) means picking words that connect with people looking for what your website offers.
Best Practices for Keywords and Search Phrases:
Spread your chosen keywords throughout your website's content. Use them naturally and make sure they fit well in the context.
If it's hard to include a specific phrase in your content anymore, consider adding new, valuable content to your site that can include these phrases.
Pick words and phrases that you believe people use in search engines when they're looking for your business or services.
Keep your search phrases concise, ideally between 1 to 4 words.
Think about how common a word or phrase is and try to use more unique ones. For example, instead of using broad and highly competitive terms like "Car" or "California Dealerships," use more specific phrases like "Bob's Jaguar Dealership in East Bakersfield."
Remember, the words and phrases you choose should help improve your website's visibility in search results (SEO).
After you make changes to your site, search engines need to process these changes again before they show up in search results. To speed this up, you can submit your website's URL to search engines in your Google Search Console
Use Wix's keyword research tool to find effective keywords that can help your site rank better in search results.