Updated: Jan 5
Many great publications and thought leaders have recognized Long Island as a small business hub. Because of the large population and abundance of small businesses, Long Island has carved a niche for the top SEM (search engine marketing agencies or search marketing agencies) locally and throughout the United States.
How does an SEO Company differ from an SEM company? There are a few main areas to look at; generally, an SEO-specific agency will only focus on optimizing your business's website, both on-page, and off-page.
What Is SEM?
SEM refers to Search Engine Marketing. This is the practice of using search engines, like Google and Bing, to market your products and services directly within search results.
SEM is a broad term that includes SEO (search engine optimization) within it. Search engine marketing is used to generalize the overall optimization of a business's online presence through search engines' strategic marketing tactics.
Content Marketing in SEM
One of the best examples of SEM is content marketing online. This is when a company utilizes both written articles and video content to get in front of its potential customers.
According to most major publications, SEM also includes PPC (pay-per-click) campaigns such as Google Search Ads.
They include paid search because SEM is considered the top of the umbrella for optimizing your business online.
Long Island Search Engine Marketing
Long Island is home to 7.64 million people, more than some states! And according to Long Island Business Network, there are over 90,000 small businesses throughout the island; we can confidently say there is a lot of competition.
One of the most differentiating factors of long island's small business growth is the business's online presence. Without it, it's hard to compete in such a saturated market.
"After living and working on Long Island for over 20 years, I can certainly see that businesses with a strong online presence here, do much better than others. There's resturants on Long Island getting ten thousand plus visitors a week" William Mingione - Founder of Slaterock Automation, LLC
Long Island is home to many large and small businesses contributing significantly to the local economy and job market. Many believe that small and medium-sized businesses are the lifeblood of long island; without them, it wouldn't be the same.
Top SEM Agencies on Long Island
There are many great agencies to choose from, and it's important to consider your budget and timeframe when beginning to work with a new SEM agency.
Many Long Island SEO and digital marketing agencies will only work with clients looking to spend tens of thousands per month.
Slaterock Automation is a digital marketing agency that utilizes Ai for businesses through functional web design, Ai SEO & SEM, and business process automation.
Slaterock is a flexible agency that works with client budgets ranging from just a few hundred dollars a month to over 5 thousand a month. One of Slaterock's main strong suites is its use of content marketing to drive traffic to its website.
Slaterock practices Search Engine Marketing with each of its clients through many different techniques and strategies.
Today, Slaterock helps manage a handful of companies' overall digital marketing efforts, including PPC campaigns, Search Engine Optimization, and search engine marketing.
We believe Slaterock Automation is the best Long Island SEO company, thanks to its flexibility and rapid market growth. Going with the oldest marketing agency on the block isn't the best choice.
Want a free custom quote from the best digital marketing agency on Long Island? Check out this Digital Marketing Management Cost Calculator to get a custom package for your business.
Want to know more about pricing your next digital marketing or SEO campaign? There's a lot that goes into creating custom packages for your business. Slaterock has put together plans that fit well with nearly all SMEs.
Figure out how to price your next SEO campaign with this article and tool.
Long Island Media INC.
Long Island Media INC. is a web marketing and development company.
Long Island Media has a great digital advertising and public relations background and has been in business since 1996.
Long Island Media is also rated A+ by the better business bureau and has been Google Partner for years.
Wave Agency is a digital marketing agency that focuses on the branding of businesses to help better position them in the marketplace.
Wave specializes in Marketing Strategy, Internet Marketing, and Digital Marketing. A unique service of Wave Agency is Mobile App Marketing and the use of applications to market a product or service.
Wave currently has three offices throughout the United States, two in NY and one in Florida.
Choosing the SEM / SEO company to work with is difficult, especially with so many options. Again, choosing a company that is comfortable working within your budget is important while explaining exactly what to expect at that price point.
One thing to remember is that search engines and social media platforms are constantly being updated, changing the landscape for everyone.
We have seen updates that really help and hurt some businesses online, so working with the right agency is important because it is important to recognize those updates and act on them.
Why Work With an SEM Agency?
The need for an SEM marketing agency has only grown and will continue to grow as more small and medium-sized businesses seek help when trying to grow online.
SEM agencies work to support businesses each step of the way with their digital marketing efforts.
Another reason to start working with an SEM agency is that you could beat your competitors to the race when ranking online.
Start Before Your Competitors
One of the biggest factors when ranking online is time in the game. By beating your competitors to the race, you could be that much farther ahead, giving your business the influx of traffic.
What is unique about this is it doesn't matter how long you have been in business for; in many cases, we see Startups outranking businesses that have been around for years simply because they began to optimize their digital marketing and search engine optimization efforts before the competition.
Gain an Edge in the Digital Market
There are always opportunities in digital marketing to capitalize on, including new updates, platforms, and trends that can help boost your online presence.
Using a marketing agency, specifically an SEM agency, you will constantly be informed about these updates and trends, allowing you and your business to take advantage of these opportunities.
Increase Your Website Traffic
When working with a true SEM agency such as Slaterock Automation, you will be provided with different options to help boost your website traffic.
Like any store, foot traffic or website traffic directly correlates to more sales. This is where we get into conversion rates and how well a website converts its traffic to sales.
Searching for a Long Island SEO or SEM company is not easy. Most of the time, you and the agency are looking for a long-term relationship, as this is where the best results are usually generated.
Every good marketing agency knows that SEO and SEM take time, and internet marketing doesn't happen overnight as most people think.
Every Long Island SEO Company has to work even harder to stand out just because of the competition in the area.