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How Much Does SEO Cost? [Use this Calculator to Find Out]

Updated: Apr 21, 2023

People putting together the cost of SEO based on the different components such as backlinking, site structure and page speed

What is SEO?

Search engine optimization (SEO) is a process of improving the visibility and ranking of a website or web page in search results pages (SERPs) of major search engines.

SEO is the practice of optimizing a website or web page so that it appears higher in the search engine results pages (SERPs). This can be done through various techniques, including keyword research, on-page SEO, offsite SEO, and link building.

The goal is to improve the visibility and rank of your site so that you can attract more visitors from the general public as well as people who are looking for specific information.

In addition to improving your own site's visibility and ranking, SEO can also help increase traffic to your affiliate programs and other business partnerships.

Search engine optimization (SEO) is an important part of online marketing that helps businesses reach more people with their content. That's why content and copywriters have become so important today.

By optimizing websites for different types of search engines, businesses can increase traffic flow and customer conversion rates.

One area that many of our potential clients often get confused about is comparing SEO to SEM. To get a better understanding of SEM vs SEO, view this article to learn more!

Are you ready to begin your search engine optimization campaign? This article is here to help you break down the costs of working with a search engine optimization business or agency.

What are the benefits of SEO?

The benefits of search engine optimization include increased traffic, better ranking in search engine results pages (SERPS), and higher conversion rates.

In short, adding SEO to your marketing campaigns will help get your website in front of more potential customers more often.

SEO can help your website rank higher in the search engine results pages (SERPs). This means that people who are looking for information about your product or service will be able to find you more easily. Additionally, if your website is ranked high on the SERPs, it's likely that more people will click through to visit it. This can lead to an increase in traffic and conversions.

SEO also helps improve the visibility of your website worldwide so that you can reach a wider audience. In addition, SEO can help reduce the time it takes for people to find what they're looking for on your website. Finally, SEO is important because it contributes to overall brand reputation and credibility.

What is the average cost of SEO?

The average cost of SEO is a range that depends on the type of SEO you require and the size of your business. Your SEO budget should either fit in directly with your Marketing budget or be seen as a hybrid between sales and marketing. Many enterprise businesses and startups are aggressive when it comes to SEO because their founders truly understand the power of ranking highly in search results.

The average cost of SEO varies depending on the type and size of your business, but it usually starts from around $500 per month. Most businesses need some form of online optimization, so the total cost can be much higher if more specialized services are required.

SEO is an important part of any online marketing strategy, so it's worth doing it correctly to ensure your site ranks high for relevant keywords. The cost will vary depending on how complex the project needs to be, but a good rule of thumb would be to budget at least $1 per 1,000 visitors generated.

There are also many different ways to price SEO, and it varies between project and type of business.

Cost of SEO

The cost of SEO varies on the type of project, the competition in the space, and the market share the business currently has, local or national. Instead of focusing on the cost of SEO, you should instead focus on an investment in your website's SEO.

There are many factors that can play a role in how much you should invest in your SEO which will ultimately affect the cost of SEO for you!

Businesses have been built because of Google's Search algorithm, and search optimization is the reason why. In fact, one way you can lower the cost of your website SEO is by producing your own content or providing content to an SEO specialist to then optimize for search.

SEO cost magnet sucking in clicks from organic search results

Free Tools To Lower the Cost of SEO for You

There are many great tools on the market to help determine what keywords to target and the best ways to get in front of those searching for your products or services. Yet, at this point, there are plenty of free tools available that you can utilize today!

  • Google Search Console - this is necessary for anyone publishing a new website in search results

  • Ubbersuggest - is great for basic keyword research and website audits

  • Google Analytics - every good SEO tracks and monitors all their website changes be sure to monitor your website using Google Analytics

There are many more great tools out there to help lower the initial investment in SEO but if you're looking to make a move rather quickly, either working directly with an SEO specialist or taking some courses and investing in some serious tools is the best route to take.

You need to determine if taking the time to learn SEO and constantly keeping your site up to date is actually worth the opportunity cost. Some business owners can make it work, but with our experience, we have seen many business owners struggle in this area and that's why we're here to help!

How to use the SEO cost calculator?

The SEO cost calculator is a tool that can help you estimate the cost of implementing SEO strategies. It allows you to input your website's information, and it will provide an estimate of the associated costs.

If you're interested in checking out how much a website should cost, try our website cost calculator to get an idea of what you should spend on your new website.

Use the SEO cost calculator to estimate how much it will cost to improve your website's ranking in Google, Bing, and other search engines. You can also use it to calculate the total value of traffic that would result from improved rankings.

The SEO cost calculator is a valuable tool for businesses who want to understand the full extent of their online marketing investment. It helps you make informed decisions about what kinds of changes need to be made in order for your site to rank higher in search engine results pages (SERPs).

SEO Calculator for small business owners | helping business owners determine the cost of SEO

What are the factors that affect the cost of SEO?

There are a number of factors that affect the cost of SEO, including keyword selection, on-page optimization, and link building.

The cost of SEO can vary depending on a variety of different factors, including keyword selection, on-page optimization, and link building.

Some popular techniques for boosting SEO include optimizing your website for search engine visibility through keywords and titles, improving your website's content to be more engaging and useful to visitors (by adding relevant keywords), and creating backlinks from high-quality websites that share your same target audience or topic as yours (a form of link building), and using social media platforms like Twitter or LinkedIn to promote your site.

All these strategies require time and effort to implement correctly – so it's important to choose wisely which keywords you want to focus on, as well as how best to optimize each aspect of your site. It's important to keep in mind there are often multiple budgets in play at a single time.

One of the best ways to monitor your SEO campaign is by using tracking tools and metrics to see the effects your content is having in search results. SEO and tracking go hand in hand because without knowing how your content is doing, you won't know where or what to optimize going forward.

How Much Does Link Building Cost?

Link building costs vary depending on the size, location, and type of link. One thing to note right off the start is that paid link building is not recommended. You can actually receive a Google Penalty if done too often.

There are two main types of link building: organic link building and paid link building.

Paid link-building is more expensive than organic link-building, but it can be more effective in terms of ranking higher in search engine results pages (SERPs). One of the main reasons people use paid link building is because there are now many great sources to find these links.

In the past, many people stayed away from paid link building for one main reason.

It Actually Goes Against Googles Guidelines

Regarding Google's search engine optimization guidelines, paid link-building is not allowed. But after years of testing and experimenting, the industry has come to understand that it's actually really hard for Google to know if you paid for the links or not.

It's also hard for Google to pick up if the links were even paid for in the first place. The general rule of thumb is to keep your paid link building to a minimum and allow your organic practices to generate the majority of the process.

Use This SEO Budget Calculator to See What You Should Spend On Your Next SEO Campaign

What are some common SEO myths?

SEO myths are incorrect beliefs about SEO that can damage your website. They can stop you from achieving the online success you want and may even cost you money.

There are a lot of myths about SEO, but here are some of the most common ones:

1) All you need is a good keyword strategy and good content on your website to rank well in search engines.

2) You don't need to do anything else to get better rankings than your competitors.

3) PPC (pay per click) advertising is the only way to achieve high rankings in search engine results pages (SERPs).

4) You need expensive software or special skills to improve your website's ranking.

5) Quality links are more important than ever for ranking high in Google.

The truth is that there's no one-size-fits-all approach to SEO, and each site will have different needs depending on its specific situation and goals.

However, following a few basic guidelines will help ensure that your site ranks higher for the right keywords and attracts more visitors overall."

What are some common SEO mistakes?

SEO mistakes are common and can damage your website's ranking in Google. They include keyword stuffing, using low-quality content, and ignoring search engine signals.

Keyword stuffing is when you load your website with too many keywords. This makes your site look spammy to Google, which can damage your rankings.

Low-quality content is any content that isn't well written or researched. It'll likely rank lower than quality content because it won't be searched as often, and it'll also discourage people from clicking through to see more information.

Ignoring search engine signals means relying on outdated data or algorithms instead of what Google says about a given topic at the moment (search intent). This can lead to poor rankings for your site because it ignores changes in how people are searching for information.

SEO costs by SEO pricing model

Monthly Pricing Model

The monthly pricing model is the most common type of SEO pricing model. It's based on the assumption that it takes approximately 30 days for a new website to start seeing significant search engine results (SERPs) improvements.

In the monthly pricing model, clients pay an upfront fee every month in order to have their website ranked higher on Google and other major search engines. The fee is based on a percentage of the revenue generated by the website - whichever amount is greater.

Clients who choose this type of pricing model typically expect to see improvement in their website's organic traffic over time as well as an increase in revenue.

However, since this approach requires regular payments, it can be difficult for smaller businesses to sustain long-term success with SEO services using this method.

Contract-Based Pricing Model

A contract-based pricing model is where businesses agree to pay an agreed-upon price for a set amount of work, usually measured in months or years.

With a contract-based pricing model, businesses can lock in an affordable monthly or yearly rate for SEO services without having to worry about unpredictable expenses. This type of pricing model gives businesses peace of mind and allows them to budget their resources wisely.

The downside to using a contract-based pricing model is that it can be difficult to renegotiate prices if the needs of the business change. If you need more work done than was originally agreed upon, it may be difficult to get your original price back.

Alternatively, if your business is doing well and doesn't need additional SEO assistance, it may be easier to negotiate a lower price since there's no pressure to increase revenue quickly.

Putting together the right pricing plan for your businesses SEO campaign

Hourly Project Pricing Model

The hourly project pricing model is a billing structure where businesses pay an hourly rate for SEO work. This model is often used by smaller businesses that don't have the time or resources to invest in a long-term SEO campaign.

The hourly project pricing model is ideal for smaller businesses that don't have the time or resources to invest in a long-term SEO campaign. Under this model, businesses pay an hourly rate for SEO work, which means they can easily track and manage their expenses. Additionally, this billing structure allows small businesses to be flexible with their scheduling and accommodate changes in demand.

One Size Does Not Fit All

Because there are so many different kinds of services that are included in a search engine optimization package when thinking about a budget, your often have to focus on the overall performance of the campaign.

National SEO

National SEO is the practice of optimizing a website for search engines in different countries. This can be done through localizing content, creating local versions of pages and ads, and setting up Google AdWords campaigns specifically for each country.

When a business wants to sell products or services in several different countries, they need to optimize their website for each one. This is where national SEO comes in. National SEO revolves around optimizing a website for search engines in different countries by adjusting the content, layout, and advertising to match the needs of those regions.

There are two main benefits to doing this: first, it helps your business reach more customers across the globe; second, it protects your brand from being associated with inappropriate or offensive content (since that content may not be appropriate for every country).

By taking into account the different cultural norms and expectations across countries, national SEO can help your business stay ahead of the curve and avoid any potential legal issues down the road.

If you're interested in pursuing a nation SEO campaign, it may be best to look into a full-scale Digital marketing campaign. This is because it will help your content be seen by more people more often.

Check out our Digital Marketing Campaign Calculator to learn about the cost and scope of work involved with a national marketing campaign like this.

Local SEO

Local SEO is the process of optimizing a website for search engines that are located in a specific geographic area. This includes optimizing titles, meta descriptions, and images to reflect the local content and culture.

Local SEO is important because it can help businesses rank higher in local search results. When someone enters a query about a business in their local area, they're likely looking for the same types of information that they would find on the business' website. By providing accurate information and targeting your website's content specifically to your local audience, you can increase your chances of ranking high in these results pages.

There are two main factors that affect how well a business performs with local SEO: location accuracy and relevance. Location accuracy refers to ensuring that all of the information on your website is relevant to your target market's location. For example, if you operate a bakery in San Francisco, make sure all of the information on your site about baking bread is applicable to San Francisco residents as well as people who live nearby (i.e., Marin County). Relevance refers to making sure that the content on your website is useful and helpful for potential customers who are searching for information about or related to your target market's location. For example, if you run a dental practice, make sure all of the content on your website is relevant to dentists and their patients in the San Francisco area.

Local SEO isn't limited to website content - it also includes optimizing search engine rankings for local businesses. This means improving your site's position in local search results pages (SERPs) and adding local keywords to your website's titles, meta descriptions, and anchor text.

eCommerce SEO

ECommerce SEO is the practice of optimizing a website for search engines that helps consumers find and buy products from a business online.

When someone types in "Nike shoes" or "Facebook," they're likely looking for information about those brands and businesses. By optimizing a website for eCommerce search, businesses can improve their visibility on search engines and bring customers to their online store more easily.

ECommerce SEO also helps promote sales by directing searchers to purchase products through the site instead of clicking through to external retailers. By improving visibility on eCommerce platforms, businesses can increase revenue while also reducing costs associated with customer acquisition and marketing.

Local vs national SEO for small business owners throughout the world

So How Much Does SEO Really Cost?

There are many answers, and most likely, if you reached out to multiple SEO agencies, you will get different results. This is because SEO is a diverse field with many different options and tactics.

In fact, Google has made it public that there are over 200 ranking factors, which are changed sometimes up to 8 times a day. The reason is that Google is constantly looking to provide better results to its users. By doing so, it keeps people on the platform and using the platform more often, and that means they can show us more ads!

At Slaterock, we often compare our SEO projects to building a house. Yes, there is an average price that is pretty well calculated, especially for the home type and location (or business type and location), but each part of the home is different, and that can affect the overall project.

Going with the cheaper contractor will most likely mean cutting corners and not being long-lasting; the same goes for SEO.


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Founded by William Mingione and managed by Dominick Galauran.

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Slaterock Automation is a Digital Marketing Agency focused on bringing the power of Ai to small and medium-sized businesses throughout the United States and Canada. "We utilize Ai for businesses through functional web design, Ai SEO, and business process automation."


Slaterock Automation is a Certified Wix Partner, Certified Semrush Partner, and Certified Google Partner.  Slaterock has served over 100 Wix clients and currently manages over 25 active SEO and PPC campaigns.

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