Fraud Blocker
top of page

What Are Backlinks and Why They Matter for SEO and How they help your website rank in search results

Signage with words Backlinks and icon of chains - SEO backlinks

Backlinks are links from one website to another. Also known as inbound links or incoming links, backlinks are an important factor in SEO as they are essential “votes” of confidence from one website to another. Visually, the links can be placed in the form of text, images, or buttons. For example, if the World Wildlife Fund links to a smaller organization’s website, the smaller organization could benefit from earning the backlink or vote of confidence. Backlinks are incredibly valuable for search engines and businesses alike, as they help to provide context and relevance to a website.

Why do backlinks matter for SEO?

1. Backlinks increase the visibility of a website

Backlinks are an essential part of SEO because search engines use them to help determine the authority and relevance of a page. A website that has a larger number and higher quality of backlinks have a better chance of ranking higher in search engine results pages, which can lead to increased visibility and more website traffic. Backlinks can also help to increase brand awareness and referral traffic, as when popular sites link back to your website, it allows more potential customers to enter the marketing funnel. Additionally, backlinks offer better website SEO because they boost your website's authority and can help you rank higher for target keywords in SERPs. Thus, earning more high-quality backlinks can have a positive effect on a site's ranking position and search visibility, ultimately helping to increase the visibility of a website.

2. Backlinks increase the authority of a website

Backlinks are a powerful tool in increasing the authority of a website as they offer better SEO and help boost the website's credibility. Backlinks show search engines that other websites vouch for the content on the website and that it is an established source. This helps increase the website's domain authority, which in turn leads to higher rankings on search engine results pages (SERPs). Quality backlinks are more important than quantity, as search engines evaluate backlinks based on the quality of the website linking back to the site. The more high-quality and authoritative backlinks the website has, the better its chances of ranking higher and being seen by more potential customers. Backlinks also help to generate referral traffic from people already interested in the topics discussed on the website, allowing more potential customers to enter the marketing funnel.

3. Backlinks improve the overall user experience of a website

Backlinks help to improve the overall user experience of a website by providing users with an easy way to find additional information on the same or related topics. By linking to relevant and resourceful content from other websites, users can access valuable inputs and resources that would otherwise be hard to come by. This also helps search engines recognize the website as authoritative and relevant on the topic for which it is ranking, thus improving the website's ranking on the SERPs. Backlinks also allow more potential customers to enter the marketing funnel. Additionally, when popular sites link back to your website, you can get more referral traffic from people already interested in the topics you're discussing, helping to boost your website's visibility. Ultimately, the more high-quality backlinks you have, the higher your pages can rank on search engines and the better user experience you can offer.

4. Backlinks increase the chances of being ranked by search engines

Backlinks can significantly increase the chances of a website being ranked by search engines. This is due to the fact that search engines evaluate backlinks based on the quality of the website giving the links rather than the number of backlinks. Consequently, the more high-quality backlinks a website has, the more authority and credibility search engines will attribute to it, thereby increasing its chances of being ranked higher in SERPs. Additionally, backlinks offer better website SEO because they boost a website's authority and help it rank higher for target keywords. This is due to the fact that backlinks represent a "vote of confidence" from one site to another. Moreover, backlinks can help a website get discovered online by providing it with more referral traffic. All of this ultimately leads to increased rankings for the website, which in turn increases its chances of being noticed by search engines.

5. Backlinks help increase website traffic

Backlinks help increase website traffic by helping to improve website rankings and visibility on search engine results pages. When popular sites link back to your website, it can lead to increased referral traffic from people interested in the topics your website is discussing. Additionally, backlinks boost your website's authority and can help you rank higher for target keywords. This increased visibility can lead to more potential customers who enter the marketing funnel and could ultimately result in increased website traffic.

6. Backlinks help increase conversions

Backlinks can help with increasing conversions by driving more traffic to your website and boosting your website's authority. When popular sites link back to your page, people who are already interested in the topics you are discussing are more likely to enter the marketing funnel. When you have a high number of quality backlinks from well-established websites, your website is more likely to rank higher on search engine results pages (SERPs). This helps to increase your organic traffic and brand awareness, as well as the potential to increase leads and sales. By utilizing both on-page and off-page SEO strategies and building backlinks, you create a positive impression to search engines that your website has valuable content. This allows for more visibility, higher ranking, and higher conversions.

7. Backlinks help build brand authority

Backlinks are an important part of SEO and can help build brand authority. By establishing quality backlinks from reputable websites, you can build trust with search engines and potential customers. Backlinks are what help search engines decide how important and relevant a page is and can improve your search rankings. Having high-quality backlinks from popular sites can refer potential customers to your website and increase brand awareness. Backlinks are also beneficial for boosting website SEO because they increase domain authority and can help you rank higher for target keywords. Additionally, backlinks help build trust with search engines as they provide validation that your site is authentic and of high quality. All of these factors combined can help you gain authority in your industry and stand out above your competition.

8. Backlinks help establish a website’s credibility

Backlinks are an essential part of SEO because they are used by search engines to help determine the relevance and authority of a page. Backlinks can improve a website's credibility by showing that the content is valuable and trustworthy. When popular websites link back to a website, it shows that the content is relevant and valuable. This helps to establish trust with potential customers and increases the chances of getting discovered online. Additionally, search engines use backlinks as a measure of authority, and the more high-quality backlinks a website has, the higher it can rank on search engine results.

Quality backlink building as part of an SEO strategy can also be an effective way to boost a website's authority, build trust with search engines, and gain the trust of potential customers for products or services.

9. Backlinks help build an audience

Backlinks are an essential part of SEO because they help search engines determine the authority and relevance of a page. When popular websites link back to your website, it helps to get your brand discovered online, which in turn drives traffic and increases brand awareness. Quality backlinks also help build trust with search engines, as well as potential customers. Furthermore, backlinks can assist you in gaining high search engine rankings, as they are a signal of your website’s value to users. By building high-quality, natural backlinks and consistently earning them faster than your competition, you can increase your visibility on Google and reach a larger audience. Moreover, backlinks help readers get the most accurate and up-to-date information available, which is beneficial to your SEO performance.

10. Backlinks help create social media engagement

Backlinks can be beneficial for creating social media engagement because they are essentially a vote of confidence from another website. When popular sites link back to your own website, it can help to boost brand awareness and generate more referral traffic from people who are already interested in what you have to offer. Additionally, backlinks can serve as a sort of endorsement from other websites and blogs within the same industry and can help to build relationships with crucial influencers within your field. This can lead to increased interaction and trust, which could potentially open doors to PR outreach opportunities with journalists or content writers. Ultimately, backlinks create a more positive overall impression of your brand, which could help to drive more engagement on social media.

Best practices on how to build backlinks

SEO Best Practice - Notebook with words Best Practice and mobile phone and pen

1. Produce high-quality content

Producing high-quality content is an important part of building backlinks from high-authority sites. Quality content demonstrates a company's knowledge and expertise, resulting in more trust from readers and authority within the industry. This increases referral traffic and can help to earn links from high-authority websites. In order for content to be considered link-worthy, it needs to be unique, helpful, and valuable. Examples of link-worthy content include industry surveys, interactive games or quizzes, and educational infographics. By creating content that meets these criteria, companies can more easily earn backlinks from high-authority sites.

2. Link to other relevant websites

Step 1: Research websites that showcase similar content to your own. Take some time to look for websites that cover topics related to your business, such as the same industry, genre, topics, or target audience.

Step 2: Build relationships with influencers in the same field. Interact with and build connections with influential people in the same industry. Doing this will help build trust, which can lead to opportunities for PR outreach and other content collaborations.

Step 3: Find relevant websites to link to. Look for websites that have relevant content to link to, as this will give a stronger signal to Google of your site's relevance.

Step 4: Make sure the website, web page, and anchor text are all relevant. When creating a backlink to another website, make sure that all three elements (website, web page, and anchor text) are related to your content and relevant to the topic.

Step 5: Look for authoritative websites to link to. Links from authoritative websites are more valuable, so look for these when creating backlinks.

Step 6: Use link-building tactics. Examples of link-building tactics include submitting to business directories, leaving blog comments, and replying to forum threads.

Step 7: Add fresh content. Refresh and update your content regularly so that readers have access to current and fresh information and so that Google recognizes your site as being up-to-date.

Step 8: Reach out to page owners. Look for outdated resources and contact the page owners to replace them with links to your site. This is a great way to improve the page owner's SEO while also improving your own.

3. Use social media platforms

Social media can play an important role in SEO backlinking by providing opportunities to acquire backlinks from reputable sources. When content is shared on social media platforms, it can attract attention and engagement from users, which may lead to other websites linking back to the original content. This can increase the number of quality backlinks pointing to a website, which is an important factor in search engine ranking algorithms.

Additionally, social media profiles and pages can themselves serve as valuable sources of backlinks, particularly if they have high domain authority or a large following. By maintaining an active presence on social media and sharing quality content, businesses can improve their chances of acquiring valuable backlinks and boosting their SEO rankings.

4. Utilize content optimization techniques

Creating quality content is the key to building backlinks, and content optimization techniques can help you achieve this goal. Content optimization helps to ensure that your content is properly structured and formatted in a way that makes it easy to index and rank in search engine results. This includes using appropriate keywords, adding meta tags and descriptions, optimizing headlines, and creating titles that accurately describe the content.

Additionally, content optimization can help to create content that is more valuable to readers, making it more likely to be shared and linked to by others. Ultimately, content optimization techniques can help to increase organic traffic, improve rankings, and generate backlinks to your website, helping to increase visibility and boost your business.

5. Guest post on other websites

Guest posts are an effective way to build backlinks and increase brand visibility on the web. Here is a step-by-step guide to using guest posts to build backlinks:

  1. Find websites that allow guest posting. You can do this by searching Google, and relevant websites, following other guest bloggers, and pitching blogs via email.

  2. Make sure the partnership makes sense. Guest post examples that are aboveboard include joint research and case studies. Both have a clear purpose and can be useful resources for readers.

  3. Create high-quality content for your industry. When writing a post, focus on creating content that is useful and of value to readers, as this will increase the chances of them sharing it on social channels and help build brand exposure.

  4. Include a backlink in the post. You can either place the link in the main body of the article or in the author bio at the end. Make sure to use nofollow links to indicate to Google that it is not a paid link.

  5. Build relationships with bloggers. By networking with other bloggers, you may be invited to write content again in the future for them or they may offer useful feedback to improve your writing.

By following these steps, you can use guest posts to build backlinks and increase brand visibility.

6. Use social bookmarking

Social bookmarking is a great way to build backlinks, as it allows users to easily share and discover content. When others bookmark or share your content, it can lead to higher rankings and improved visibility on search engine results pages. When done correctly, the links from these sites can help to improve the domain authority of your website, as well as boost the trust and credibility of your domain. Additionally, social bookmarking can also be used to build relationships with other influencers within the same industry. By interacting with each other and swapping social promotion, both parties can benefit and gain quality backlinks that can help boost their website rankings.

7. Publish video content

How can publishing video content help build backlinks? Digital PR is the key. Publishing relevant, high-quality video content can be a powerful way to increase referral traffic and build a brand presence. Utilizing SEO tools to identify hot keywords and subjects that rivals have mastered but your site has yet to tackle can be a great way to stand out from the competition. Through digital PR, you can pitch your content to the press and garner editorial backlinks, which are links embedded inside relevant material that point back to your site. This establishes your position as a thought leader and builds trust in your audience. Video content also has the potential to go viral, resulting in even more referral traffic.

8. Host webinars

Hosting webinars can be a great way to build backlinks to your website. By providing useful information in a webinar, you can create content that other websites will want to link to. You can also use the same strategy for blog promotion and guest blogging. Additionally, offering targeted services through video tutorials can also increase your website traffic, leads, and sales.

When reaching out to journalists and bloggers, it can be helpful to offer your company’s views on topics that are newsworthy and relevant to your industry. By offering a personal touch, such as a video introduction, you can stand out from the crowd and make sure your pitch is heard. Moreover, when submitting guest articles to established websites, don’t forget to include an editorial hyperlink to your site.

Overall, hosting webinars is an effective way to build backlinks and can be a great addition to any SEO plan. Not only can it help increase website traffic, leads, and sales, but it also helps make your pitch stand out to journalists and bloggers.

9. Develop a newsletter

Creating a newsletter is a great way to build backlinks, as it allows you to actively engage with bloggers and journalists and increase your visibility online. By providing valuable, up-to-date content, you can demonstrate your credibility and expertise in your niche, while also giving readers an incentive to keep coming back for more. Additionally, you can take advantage of the current bloggers doing round-ups and keyword searches to spread the word about your product or service. You can also reach out to journalists and bloggers with a personalized pitch that provides the value that their readers are looking for. Finally, you can create better, more relevant content than other sites, and then contact those sites to let them know about your updated version.

By taking these steps, you can build a lasting relationship with these contacts and gain more backlinks, as well as other opportunities for marketing and growth.

10. Become an active member of your industry

Becoming an active member or being a thought leader in your industry can help build backlinks in a number of ways. By connecting and building relationships with influential people in the same field, you can gain better access to PR outreach opportunities with journalists and content writers. Additionally, by creating content that educates your audience, you can demonstrate your company's knowledge and expertise, consequently gaining trust from your readers and authority in your niche. This will then lead to an increase in referral traffic. Finally, influencer marketing is a powerful strategy to market your products or services and use that opportunity to gain backlinks.


Laptop - SEO backlinks

Backlinks are one of the most important factors in SEO and can help improve your website's overall user experience, authority, and visibility in search engines. If you're looking to get more backlinks, there are a few things you can do, such as guest blogging, creating helpful resources, and building relationships with other websites in your industry.

Slaterock Automation can help you with your backlink strategy. They are experts in SEO and other digital marketing strategies that work. Click on the button below to know more.


StateRock V2 (blue)500x500.png

Founded by William Mingione and managed by Dominick Galauran.

  • LinkedIn
  • YouTube
  • Instagram
  • Facebook

Slaterock Automation is a Digital Marketing Agency focused on bringing the power of Ai to small and medium-sized businesses throughout the United States and Canada. "We utilize Ai for businesses through functional web design, Ai SEO, and business process automation."


Slaterock Automation is a Certified Wix Partner, Certified Semrush Partner, and Certified Google Partner.  Slaterock has served over 100 Wix clients and currently manages over 25 active SEO and PPC campaigns.

bottom of page