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How to Design a Website that Will Make Your Business Stand Out

Updated: Apr 21, 2023

A website is a key part of any digital business, big or small, online or in person. It’s a way to give potential clients a taste of what you do and who you are. But with so many websites out there, how can you make yours stand out from the rest? What is the most important aspect of website design? What is today's website inspiration that is guiding the way we navigate the internet?

how to design a website that will make your business stand out

A website is important for a business because it is a way to reach more customers and to promote your products or services. A website can also help you build your brand and increase your visibility online. Because of this, you should make sure that your website is optimized for search engines and mobile devices.

SEO stands for Search Engine Optimization. It is an online marketing strategy where web designers and developers optimize a website for search engines to help it rise in the rankings when someone does a search on Google. SEO efforts can include the following:

  • Writing high-quality

  • Natural and relevant content for your website

  • Creating internal links

Design principles for an effective website

There are several elements that you need to make your website exceptional. They include an easy-to-read headline, tons of high-quality information (i.e. articles), clear call-to-action buttons, and a search bar at the top of the page.

Other than that, your homepage should have different types of posts to encourage your blog subscribers to stay on your site longer. Lastly, you need to build trust with your website visitors by offering them privacy while scrolling through your web pages.

Be sure to use a popup for cookies to ensure you are practicing the laws of your nation; these differ depending on the country you live in.

You need several design elements to make your website exceptional, and we have listed them out below.

  • A clear and concise message that tells visitors what your website is about

  • A clean and professional design that is easy to navigate

  • Fast loading pages that are optimized for search engines

  • High-quality content that is relevant to your target audience

  • A strong call to action that encourages visitors to take the desired action

  • Easy to use forms

Best practices for website design

A website is the first impression on your potential clients, and with the right design and content, you can convert browsers into paying customers.

Businesses have as little as 7 seconds to make a first impression. In this time, you need to present your business and its offering to allow the visitor to recognize what it has to offer. This starts with a website or app design that can attract visitors right away, so they can learn more about your products and services and be able to contact you if they have any questions.

But getting a visitor to take the next step and contact you is just half the battle.

To ensure a visitor stays on your website, you must:

1. Use a clean and simple design

A clean and simple design is important because it is easy to understand and use. When a design is too complicated, it can be confusing and frustrating for users, making them want to leave the website.

2. Use easy-to-read fonts

It is important to have use easy-to-read fonts because it makes the text more accessible to a wider audience. Easy-to-read fonts are especially important for people with dyslexia or other reading disabilities.

3. Use plenty of white space

The main reason to have a lot of white space on a website is to make the content more readable. When there is a lot of text on a page, it can be difficult for users to read if there is not enough white space around it. White space can also help to break up a page and make it more visually appealing.

4. Use clear and concise phrases

Use clear and concise phrases when writing so that your reader can easily understand your message.

5. Use images and videos sparingly

Images and videos can be distracting and cause people to lose interest in the content of a website, especially if it's not related to the topic.

6. Use calls to action

A call to action is a statement or set of statements that are intended to prompt an immediate response or reaction.

7. Use responsive design

Responsive website design is a type of web design that makes websites look good on all devices, including small screens. This is known as optimizing for different viewports.

8. Use a content management system

A content management system (CMS) is a software application or set of related programs that are used to create and manage digital content. A CMS may serve as a central repository containing documents, images, and other files that can be accessed by authorized users from different locations.

9. Use proper website navigation

There are many factors that contribute to proper website navigation, but some of the most important include having a clear and consistent layout, using easy-to-understand language, and providing clear and concise labels for each page or section.

10. Use search engine optimization - Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website.

How much will it cost for website design and hosting?

A website is essential because your potential clients will see nothing but your phone number or other contact information without one; giving them no place to learn more about your business before an initial point of contact.

No-code platforms like Wix can provide you with the tools you need to design a professional-looking website for as low as $19 a month.

When it comes to Wix, you are simply paying their hosting fee, but you get access to all their great tools, including their content management system, bookings, and e-commerce.

There is no one-size-fits-all answer to this question, as the cost of hiring a professional web designer can vary depending on the scope and complexity of the project. However, as a general guide, you can expect to pay anywhere from $500 to $5,000+ for a professionally designed website.

This often depends on the scope of work for your project and the experience and capability of the designer.

How to make your website stand out

To create a unique and visually appealing website, first identify what will make your business stand out. Are you offering a coaching program where entrepreneurs get their questions answered? Or do you specialize in online personal training?

Make it clear on your website what is different about your services. Will people remember your name after they leave your site? Once you have designed your website layout and theme, decide how you want to present your business. Is this how you want others to perceive your business?

Ideally, you should have a website with an email subscription or payment gateways integrated by now. However, if not, remember that it is important to have a website before seeking out business cards and marketing materials.

A website is essential because, without one, your potential clients will see nothing but your phone number or other contact information.

No-code platforms like Thrive Architect can help you design a professional-looking website for as low as $19 a month. For hosting of the same size plan, there are.

Fiverr and Upwork offer cheap web design services, but you can often get burned with cheap overseas work that winds up costing more in the end anyway.

Tips for designing an effective website

You need to focus on your niche and be specific about it. Focus on ease of access, time spent on the website, and allurement in order to have better SEO, bounce rate, engagement rates, and conversions. Every step in the designing process plays a vital role when it comes to online business success.

A poor design can lead to - Loss of traffic - Conversion Issues - and a low-Quality Audience. One of the best ways to generate high-quality website traffic is by creating a blog based on your keywords.

Creating a unique website

If you want people to not just visit your site but actually stay on your website once they are there, they must be attracted.

If you want them to stay and learn more about you or your services, you need to provide some value.

Your website is the perfect place to attract new clients and provide added value for those who choose to stick around and explore more about you.

Let them know you care. It’s a great idea to send an automated yet personal email offering additional sessions or materials, just because you care about the individual and want to make their stay even more enjoyable.


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Founded by William Mingione and managed by Dominick Galauran.

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Slaterock Automation is a Digital Marketing Agency focused on bringing the power of Ai to small and medium-sized businesses throughout the United States and Canada. "We utilize Ai for businesses through functional web design, Ai SEO, and business process automation."


Slaterock Automation is a Certified Wix Partner, Certified Semrush Partner, and Certified Google Partner.  Slaterock has served over 100 Wix clients and currently manages over 25 active SEO and PPC campaigns.

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