Updated: Apr 21
Digital marketing helps small businesses by decreasing their marketing budget when compared to traditional marketing. Going digital also helps your business get in front of more people all around the world. This can take your small business international.
You've got your hands full if you're a small business owner. You don't just have to worry about the success of your business; you also have to figure out how to take care of all the day-to-day administrative tasks that come with running an enterprise of any size.
Luckily, there are lots of ways you can use digital marketing to help lighten your load and optimize your success online. Below, we'll explore some of the best ways to use digital marketing to help your small business thrive.
What is Digital Marketing?
According to investopedia, the term digital marketing refers to the use of digital channels to market products and services in order to reach consumers.
This type of marketing involves the use of websites, social media, search engines, and other similar channels.
Digital Marketing In Business
Understanding digital marketing is an important skill for any business owner. Small businesses can employ digital techniques, such as email marketing, social media, and search engine optimization, to promote their products and services, reach more customers and grow their companies.
While hiring a digital marketing agency or consultant to handle these tasks is possible, many small businesses choose to handle them in-house.
If you're considering hiring a firm or taking on these responsibilities yourself, here are some of the most common ways that small businesses benefit from digital marketing.
5 Benefits of Digital Marketing for Small Business
There are many important things a small business should take care for its online presence. It plays a significant role in today's business scenarios, whether they are big or small.
A good digital marketing strategy can change everything for a small business. Nowadays, every client wants to read reviews and ratings on popular search engines before buying anything online.
You should check out these top 5 benefits of digital marketing for your small business to see how it can improve your brand awareness and increase sales.
Reach Targeted Audience
When you start a business, many competitors will offer similar products or services to yours. To stand out, you need to have a unique selling proposition (USP). One of the best ways to do that is by using digital marketing strategies like PPC ads and social media campaigns.
These strategies help businesses reach targeted audiences and make them aware of their product/service offerings. If you want to boost your small business, it is very important to target right customers with the right message at the right time. You cannot afford to ignore digital marketing now because almost everyone uses the internet nowadays.
Build Brand Awareness:
Another benefit of digital marketing for small business owners is that it helps build brand awareness among potential customers.
If people know about your company and its products/services, they will surely purchase them when needed. According to studies conducted by Google, 93% of people use search engine results pages (SERPs) while making purchase decisions online; therefore, building brand awareness through SEO strategies can give great results if done properly.
Check out this article to learn about pricing your next SEO campaign for your business.
Digital Marketing Strategies Are Cost-Effective
Another benefit of digital marketing for small businesses is that it helps them save money because it uses effective strategies like SEO, PPC ads, social media campaigns, etc., all of which cost less than traditional advertising options like print ads or TV commercials.
Enhance User Experience
Undoubtedly, user experience has become an essential part of any successful digital marketing campaign. If a visitor spends more than 5 minutes on your website, you've done something wrong (unless they are viewing content) Today's users don't want fancy websites anymore; instead, they expect websites that load fast and provide quick access to various sections of your website.
This is where UX design experts come into play, and it's why at Slaterock, we utilize Functional web design. We conduct usability tests and employ different techniques to make sure website visitors find relevant information in no time. So employing digital marketing techniques such as UX design and UI design can help enhance the user experience on your small business' website
Increase Sales & Conversions
The ultimate goal of every business owner is to increase sales and conversions. You should have good conversion rates because that indicates that people find what they're looking for quickly when they visit your website.
To achieve high conversion rates, it's important to create landing pages that offer a clear value proposition along with CTAs (call-to-action) buttons at strategic locations so visitors can easily purchase products/services offered by your company.
Why Is A Website Important for Small Business
Businesses are concerned about their online presence and how well they rank in search engines. When it comes to digital marketing, a website is a company's most important asset.
It's one of their first impressions on potential customers and has been proven that it plays a big role in selling their products and services. With businesses creating an average of 1,500 searches per month, those without an online presence may not be able to compete in today's marketplace.
Explain How Social Media Has Impacted Marketing For Small Business
With more than three billion users, Facebook is currently one of the largest social networks. But for business owners—particularly those in small and medium-sized enterprises (SMBs)—the benefits of Facebook go far beyond its popularity: By correctly leveraging it, you can boost your reach, engagement, and sales.
A recent study by HubSpot found that companies with a presence on Facebook saw an average increase of 60 percent in their web traffic from organic search. In addition, a study by Fractl found that posts on Twitter get an average of 2 times as many retweets as those posted on Facebook or Google+.
And lastly, according to Adweek, tweets containing images receive 18 percent more clicks than text-only tweets. All these indicate that social media has a positive impact on small businesses.
The problem many small business owners face when it comes to social media is the idea that it's easy to do and it will bring in revenue quickly; this is the wrong approach.
Small businesses using social media is a great way to build brand recognition and get in front of your potential customers, but you certainly will not see revenue overnight, at least 99% of the time.
If you're interested in a social media growth strategy for your business, check out our social media management and automation services.
Online Marketing Help
If you're a small business owner, you probably already know marketing is critical for success. But you may not know that your marketing methods should constantly evolve.
Because consumers change their buying habits daily, your tactics also need to adjust. One way you can do that is through digital marketing help. Here are some ways it can help your small business!
Online marketing involves using different types of technology to advertise and sell products or services online. This includes:
social media networks
Search engine optimization (SEO)
Pay Per Click ads (PPC)
While all these tools are useful in their own right, they complement each other when used together – which is why businesses should use them all in conjunction with one another.
Digital Marketing Can Help Your Small Business
While marketing can be scary for a small business, it doesn't have to be. With these tips in mind, you can confidently embrace digital marketing and start creating social media content that will delight your audience. Remember: It's not about what you do, but how you do it!
If you found this information helpful and would like to talk to a team member about setting up and optimizing your online presence through digital marketing, contact us through the chatbot or schedule a time through our schedule page.