“Social Media Marketing Made Simple”
 
What is this course about?
What social media marketing actually is?
The key elements of social media marketing.
Why you need to develop a strategy.
Conducting appropriate research into your industry and competition.
Why you should define your target audience?
How to choose the right social media platforms?
The visual aesthetics to your social media profiles.
Acknowledging the difference between advertising and marketing.
The pros and cons of different social media platforms.
The importance of analytics.
The importance of having quality followers.