Free Low-Hanging SEO Keyword Research Data for Cannabis Business
Running a cannabis business isn't easy. With strict advertising limitations and heavy competition, getting your brand noticed online requires smart SEO strategies.
This guide provides keywords and keywords patterns that will boost your visibility and attract qualified customers to your cannabis business website. We are also providing the low-hanging SEO keyword research data from two seed keywords from Semrush.
You'll learn:
How to identify and target your ideal cannabis customers
The most effective keywords for different cannabis products and services
Utilize long-tail keywords for search engine success
Check keyword research data of low-hanging SEO keywords for cannabis from Semrush
Article Outline:
Understanding Your Target Audience
Success in cannabis SEO starts with knowing your customers. The cannabis market includes diverse segments, from medical patients seeking relief to recreational users looking for specific experiences.
Medical cannabis patients often search for condition-specific information and products. They value detailed product information, dosing guidelines, and scientific research. Meanwhile, recreational users typically focus on product variety, effects, and purchasing convenience.
Your keywords must match your audience's search intent. A medical patient searching "CBD oil for chronic pain" needs different content than someone looking for "recreational dispensary deals near me."
Keyword Research 101
Effective keyword research combines data with customer understanding. While tools like SEMrush and Ahrefs provide valuable insights, the cannabis industry requires additional consideration due to advertising restrictions.
When evaluating keywords, consider:
Monthly search volume in your target location
Keyword difficulty scores
Commercial intent
Compliance with local regulations
Focus on keywords with reasonable monthly searches (100-1,000) and manageable difficulty scores. This sweet spot offers the best opportunity for ranking while attracting qualified traffic.
Types of Cannabis Keywords
Brand-related Keywords
Brand keywords deserve priority because they signal high purchase intent. When someone searches for your brand name, they're already familiar with your business. These searches typically convert at rates 2-3 times higher than generic product searches. They're also less competitive since you're the authority for your brand name.
Targeting variations like "[Brand Name] reviews" or "[Brand Name] delivery" captures customers in different stages of the buying journey. These keywords provide opportunities to control your brand narrative and address potential customer concerns before they visit your store.
Product-related Keywords
Product keywords drive sales when mapped to customer needs. Here's why specific categories matter:
Flower: The "flower" category dominates cannabis searches, accounting for roughly 40% of all product-related queries. Keywords like "premium cannabis flower" and specific strain names attract knowledgeable customers willing to pay for quality.
CBD Products: CBD keywords reach a broader audience since these products face fewer restrictions. "Full-spectrum CBD oil" and "organic CBD gummies" target health-conscious consumers willing to spend more on premium products. The CBD market grew by 22% in 2023, making these keywords increasingly valuable.
Concentrates and Extracts: Concentrate-related searches indicate experienced users who typically make larger purchases. Terms like "live resin cartridges" and "solventless rosin" attract customers who understand product quality and are less price-sensitive.
Location-based Keywords
Local keywords are gold mines for dispensaries. According to recent data, "dispensary near me" searches increased by 36% in 2023. These searches indicate immediate purchase intent – someone searching "cannabis dispensary [City]" is likely planning to visit a store within 24 hours.
The beauty of local keywords? Lower competition and higher conversion rates. While national cannabis brands fight over generic terms, you can dominate your local market by targeting neighborhood-specific keywords.
Informational Keywords
Educational keywords build trust and capture top-of-funnel traffic. While they don't immediately convert, they position your brand as an authority. Recent studies show that cannabis consumers visit an average of 3-4 educational pages before making a purchase decision.
Keywords like "cannabis consumption methods" and "THC vs CBD effects" attract beginners who often become loyal customers once they find a trusted source of information.
Transactional Keywords
These keywords capture buyers at the perfect moment. "Order cannabis online" and "same-day weed delivery" searches spike during evenings and weekends, offering perfect timing for your paid search campaigns.
Transaction-focused keywords like "dispensary deals today" attract price-conscious customers but still indicate strong purchase intent. These searches increased by 58% during 2023, showing growing consumer comfort with online cannabis purchases.
Long-Tail Keywords for Cannabis
Long-tail keywords unlock opportunities many cannabis businesses overlook. While they attract smaller search volumes, they often convert at rates 2.5 times higher than broad terms. Here's your strategic guide to mastering long-tail cannabis keywords.
Strain-specific Keywords
Strain-specific searches reveal sophisticated buyers who know what they want. These keywords convert exceptionally well because they match specific customer needs:
For Sleep and Relaxation:
"best indica strains for chronic insomnia"
"relaxing strains without anxiety"
"bedtime strains for pain relief"
These searches spike between 9 PM and midnight, offering perfect timing for targeted ads.
For Wellness and Productivity:
"focus-enhancing sativa strains"
"creative strains for artists"
"energy-boosting strains without jitters"
Wellness-focused strain searches increased 43% in 2023, showing growing interest in functional benefits.
For Medical Benefits:
"[Strain name] effects on inflammation"
"high CBD strains for anxiety relief"
"best strains for chronic pain management"
Medical benefit searches often lead to repeat customers seeking consistent relief.
Product-specific Keywords
Product-specific long-tail keywords target customers who understand quality differences. They typically have higher average order values:
CBD Products:
"full spectrum CBD oil with lab results"
"organic sugar-free CBD gummies"
"CBD topicals for athletes"
CBD product searches with quality indicators (organic, full-spectrum, lab-tested) grew 67% last year.
Concentrates:
"solventless live rosin carts"
"small batch live resin"
"single source hash rosin"
Quality-focused concentrate searches indicate customers willing to pay premium prices.
Edibles:
"fast-acting cannabis drinks"
"vegan cannabis edibles"
"micro-dose THC gummies"
Specific dietary and dosage preferences show educated consumers ready to purchase.
Location + Service Keywords
Local service combinations capture immediate purchase intent:
Convenience-focused:
"24-hour dispensary delivery [Neighborhood]"
"same-day cannabis delivery [City]"
"walk-in dispensary no card [Location]"
Convenience searches peak during evening hours and weekends.
Quality-focused:
"premium dispensary [City]"
"craft cannabis [Neighborhood]"
"boutique cannabis shop [Location]"
Quality-indicating local searches typically lead to higher per-visit spending.
Question-based Keywords
Question keywords capture research-phase customers. While they may not convert immediately, they offer content marketing opportunities:
Growing Questions:
"how to grow [strain name] indoors"
"best nutrients for cannabis flowering stage"
"optimal temperature for growing indica strains"
Growing-related searches indicate long-term customer potential.
Product Usage:
"how to use cannabis tinctures effectively"
"best time to take CBD for sleep"
"proper dosage for THC edibles"
Usage questions reveal opportunities for educational content that builds trust.
Ready to Boost Your Cannabis Website Rankings?
Don't let competitors claim your target keywords. At Slaterock Automation LLC, we've helped businesses achieve increase in organic traffic through strategic keyword targeting. Our Website Visitors Identification Tool detects leads' contact details from website visitors, while our Wix web design services create SEO-optimized sites that convert visitors into customers.
Ready to dominate your local cannabis market? Our SEO and PPC specialists will craft a custom strategy that respects industry regulations while maximizing your visibility. Contact Slaterock Automation LLC today and turn these keyword insights into real business growth.
Bonus: Low-Hanging Cannabis Keyword Research Data from Semrush
Using seed keywords, we have used Semrush's Keyword Magic Tool to generate low-hanging SEO keywords. Low-hanging keywords are those keywords with 0-14% of keyword difficulty with at least 1000 average monthly search volume.
Seed keyword: "cbd"
Seed keyword: "cannabis"
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