Updated: Feb 20
Email automation is a practice that is growing in popularity in nearly every business sector. This article will discuss the various benefits of email automation.
Email automation's benefits include improved customer interactions, increased lead generation, and higher conversion rates. Automating email marketing can help businesses to save time and improve their bottom line.
What Is Email Automation?
Automation is not just about scheduling emails to be sent at certain times. It creates a better customer experience by sending personalized emails tailored to the audience. This increases click-through rates and saves time for marketers who would otherwise spend a long time creating engaging emails.
There are actually all kinds of automation tools, and Slaterock has been investing in those early startups for years as we see this as the future of marketing. One of the most useful kinds of automation at this point is Social Media Automation.
Emails are generated based on specific customer interactions with the company. For example, customers will receive a welcome email if they create an account.
Customers will receive recommendations for similar products if they make a purchase. And as is common with e-commerce businesses, reminder emails are sent when a product is added to the cart but not purchased. Automated emails can also be used for a variety of other purposes.
"Many people consider email marketing to not be effective anymore, and at Slaterock, we heavily disagree. A previous E-makreting campaign I worked on, we sold over 1.8 million worth of product directly from that email. The email was timed right and targeted perfectly yeilding these results" William - Founder of Slaterock Automation
With that said, here are some of its many benefits:
1. Segment Contacts
A marketer's most important task before drafting an email is segmenting their audience. Different user segments have different interests, so it's essential to classify customers/leads. If something goes wrong, the user may stop purchasing from the company because they're getting irrelevant emails. Email automation helps the marketing team make different user segments based on their actions and interests.
2. Save Time
One of the most significant advantages of email automation for businesses is saving time. With an automated workflow, you don't have to draft hundreds of emails or worry about setting a timer. This frees up valuable time for other tasks. Not only is email automation beneficial for marketers, but other departments and employees can also leverage it in different roles to make their work easier.
3. Reduce the Potential for Errors
If a company makes errors in grammar or spelling, it can damage prospects' trust in the brand. This reflects a lack of attention to detail, which often occurs in manual workflows. As a result, companies face higher churn rates. However, email automation software can help prevent these mistakes by letting the sender double-check and proofread the content before it is sent to users.
One of the best e-marketing platforms we currently utilize is Encharge. It is a workflow automation software that allows you to set it up once and forget it.
4. Personalize Emails
Email automation content is based on user interactions and information, meaning it will be relevant to what interests prospects. Therefore, there is a higher chance of receivers taking an interest in the email, leading to more clicks and potential customers.
By adding as much contact information as possible in your CRM, your email automation software should be able to utilize that information to better personalize your emails to potential customers.
5. Increase Brand Awareness
An automated workflow creates content that is consistent in quality and professionalism. This reduces manual errors and irregularities, making the business more organized and responsive. This creates a better brand image. Additionally, a powerful presentation and helpful emails give customers a better understanding of the company.
Why You Should Use Email Automation for Your Business
Email automation can help increase brand awareness, keep customers interested, and show potential customers the value of using the company's products. It can also save time, reduce errors, and increase business revenue. All of these benefits can be achieved with the help of email marketing automation software.
Slaterock Automation is a technology-focused digital marketing agency that uses cutting-edge software to power the online efforts of small and medium-sized businesses (SMBs) and organizations throughout North America. Using sophisticated artificial intelligence, Slaterock provides SMBs with the tools needed to optimize their online efforts and compete with corporations vying for consumers in the digital space. If you need business automation services, we’ve got you covered! Get in touch with us today and let us know how we can help!