Ad Retargeting: Boost Conversions with Targeted Ads

Definition

Ad retargeting is a marketing strategy that helps businesses show targeted advertisements to people who have previously visited their website or shown interest in their products or services. It works by using special technology to track the online activities of users and then displaying relevant ads to them on other websites they visit. This helps businesses stay connected with potential customers and remind them about their offerings.

Importance

Ad retargeting is important because it can greatly increase the chances of converting website visitors into customers. When people see ads that are tailored to their interests and needs, they are more likely to engage with them and make a purchase. By reminding potential customers about products or services they have shown interest in, businesses can stay top-of-mind and encourage them to take action. Ad retargeting also helps businesses save money by focusing their advertising efforts on people who are already familiar with their brand.

Sample Usage

Let's say you were looking for a new pair of sneakers online. You visited a website that sells sneakers, but you didn't make a purchase. Later, when you were browsing another website, you noticed an ad showing the exact sneakers you were interested in. This is an example of ad retargeting. The website you visited earlier used ad retargeting to show you the sneakers again, hoping to remind you about them and encourage you to buy them. Ad retargeting can be used by all kinds of businesses to reach out to potential customers and boost sales.

Related Terms

Ad retargeting is also known as remarketing or behavioral retargeting. Remarketing involves showing ads to people who have interacted with a business in some way, such as visiting their website or signing up for their newsletter. Behavioral retargeting focuses on showing ads based on a user's online behavior, such as the pages they have visited or the products they have viewed. Both of these terms are closely related to ad retargeting and are used interchangeably in the marketing industry.