Unapen Reviews: Pros, Cons, & Website Analysis
View the Website Audit Report for Unapen located in Middlesex, Connecticut.
Website Analysis
See an overview of your website's report scores, including:
On-Page SEO, Links, Usability, Performance, and Social.
Top Recommendations:
1
Enhance your backlink strategy to improve your Links score from 51. Focus on acquiring high-quality backlinks from reputable sources in your industry. This can be achieved through guest blogging, partnerships, and creating shareable content that naturally attracts links.
2
Boost your website performance score, currently at 70, by optimizing images, leveraging browser caching, and minimizing JavaScript and CSS files. Tools like Google PageSpeed Insights can help identify specific areas for improvement that will enhance load times and user experience.
3
Develop a social media strategy to address the current Social score of 0. Engaging with your audience on platforms such as Facebook, Twitter, and Instagram can drive traffic to your site and improve overall brand visibility, which is crucial for building authority and trust.
Organic Traffic
Organic Keywords
Full Website Audit Report for Unapen
Connected Social Media Accounts for Unapen
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Website Overview Report for Unapen
Unapen.com has scored relatively well with an overall score of 81 in our website audit. Though the site's on-page SEO is decent at 82, indicating keyword relevance and appropriately structured content, there is a significant room for improvement in its backlink profile which has scored only 51. A more robust and high-quality link strategy could help improve the domain authority and visibility of the site. Furthermore, a significant area of concern is the complete absence of social media presence, scoring 0, which is crucial for modern digital marketplaces; establishing informative and engaging content on key social platforms can greatly amplify the brand's reach and influence online. The site's admirable score of 100 in usability suggests an excellent user interface design, however, with a middling performance score of 70, site speed optimizations and enhanced mobile compatibility might be areas for improvement to retain and increase visitor engagement. To fully capitalize on its potential and increase traffic and lead flow, we recommend a detailed follow-up discussion to outline specific enhancements for unapen.com.
Unapen Business Overview
Contact Unapen
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15164068472
Unapen is a trusted provider with over 30 years of experience, offering specialized IT services to a broad spectrum of clients within the financial services, non-profit organizations, legal services, educational institutions, and small to midsize business sectors. With a key focus on safeguarding and optimizing IT infrastructure, Unapen enhances cyber security, streamlines operations and workflow, centralizes data with their Affinity SQL Database Repository for advisors, and automates complex tasks for efficiency and competitiveness. Through tailored services like ITComplete™ for remote monitoring and support, ITComplete Datasafe™ for advanced data backup and disaster recovery, and ITComplete Netscan™ for comprehensive cyber crime prevention and protection, Unapen seeks to alleviate stress and expense from their clients' IT management. The company also features services such as expert vCISO assistance and cloud migration strategy in an End-to-End approach, alongside Microsoft-dedicated services for business analytics, digital transformation with Microsoft Dynamics 365 CRM, and automated reporting without the burden of recurring monthly fees. They also provide PriceFusion, a pricing and reference data interface that connects SS&C Advent Portfolio Exchange® (APX) to LSEG® DataScope Select, aiding in cost-cutting. Reviews consistently appreciate Unapen's personalized and efficient services, from Middlesex County, Connecticut.
Unapen AI Search Ranking Scorecard
Relevance
82
Consider enhancing your content with more targeted keywords that align with the specific needs of your audience. Additionally, include clear answers to common questions to improve content relevance further.
Trustworthiness
75
Boost your credibility by encouraging satisfied clients to leave positive reviews and ensuring your contact information is consistently listed across all platforms. Adding HTTPS to your website will also enhance trustworthiness.
Website Quality
85
To maintain your high usability score, ensure your website is fully optimized for mobile devices and continues to load quickly. Regularly update your content to provide fresh value to visitors.
Local Presence
70
Focus on optimizing your Google Business Profile with complete and accurate information, including local reviews and consistent directory listings to strengthen your local presence. Engaging with local reviews can also enhance visibility in local searches.
Engagement
50
Increase user engagement by integrating interactive content like blogs, videos, or infographics that encourage visitors to spend more time on your site. Additionally, consider optimizing your calls to action to drive more conversions.
Need more leads for Unapen?
Check out our WebID tool that helps identify visitors on your website real time.
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Why optimize my website in the first place?To simply put it, optimizing your website for search engines using SEO will help your business drive more sales. This is because the top 3 search results claim over 90% of the clicks for that search term and if you #1 the business is going to come to you first. Today, 87% of buyers will research a company before purchasing. If your potential customers can't find your business online, chances are they will go to the next one they can find information on.
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What is SEO?Search Engine Optimization (SEO) in short, is the practice of improving your website's ranking within the SERPs (Search Engine Ranking Pages). This means when you search for something, say a restaurant area, typically the restaurant that has put the most into their SEO will rank first for that search.
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What is my ranking based on?Your website's ranking is based on many factors that all contribute to what's known as your Domain Authority (DA) A recent study done by multiple marketing agencies throughout the U.S. have found the top 3 ranking factors include relevant content, backlinks, and page speed.
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How do I improve my ranking?Well, in short, you need to boost your domain authority! Google is looking to give its users the best product; meaning everyday users searching for answers to their questions. The websites with the highest authority will most likely rank for those specific terms. To help boost your domain authority you need to create impactful content, develop backlinks, and make your website loading speed super fast. This is where Slaterock comes in to help!
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Why track your website?Check it out, Google Ran an update that took our website down for 2 days! Thanks to our SERP watch software, the Slaterock team was notified, fixed the issue and we were back online. These system glitches can happen anytime and take your system down without warning. Without actively monitoring your website, this may happen without you even knowing.
