Totes Reviews: Pros, Cons, & Website Analysis
View the Website Audit Report for Totes located in Hamilton, Ohio.
Website Analysis
See an overview of your website's report scores, including:
On-Page SEO, Links, Usability, Performance, and Social.
Top Recommendations:
1
Enhance On-Page SEO: Focus on optimizing title tags, meta descriptions, and header tags throughout your site. Consider conducting keyword research to ensure that you are targeting relevant terms that potential customers are searching for. This can significantly improve your visibility in search engine results and drive more organic traffic to your site.
2
Boost Social Presence: With a score of 0 in social, it's crucial to establish and enhance your brand's presence on social media platforms. Create engaging content that resonates with your audience and encourages sharing. Additionally, integrate social sharing buttons on your product pages to facilitate user engagement and drive traffic from social channels.
3
Improve Usability: A usability score of 51 indicates room for improvement in user experience. Consider conducting user testing to identify pain points in navigation and accessibility. Streamlining your website’s layout and ensuring it is mobile-friendly can enhance user satisfaction and reduce bounce rates, ultimately leading to increased conversions.
Organic Traffic
Organic Keywords
Full Website Audit Report for Totes
Connected Social Media Accounts for Totes
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Website Overview Report for Totes
Upon assessing Totes.com, the website has a commendable way to go to reach its full potential, with an overall score of 43 out of 100. The on-page SEO score is at 39, which indicates that content and metadata optimization should be a focal point for improvement for relevant search terms. On a much brighter note, the website has a link score of 75, reflecting a noteworthy number of quality backlinks. However, there's room for diversifying these links for a healthier link profile. Usability is at 51 and would benefit from a comprehensive review, focusing on user experience design and navigation to enhance customer engagement. The website also exhibits a stellar performance score of 79, suggesting the page load speed and mobile-friendliness are at high levels. However, Totes.com's social score is currently at 0; having a strong social media presence is crucial in this day and age for increased visibility and brand awareness, therefore strategic execution must be implemented in this area. Though scores may be lower than expected in some areas, it's important to remember it's an opportunity for exciting growth. With the right adjustments, the website can flourish and become a significant player in the market. By scheduling a call with us, we can delve deeper into these parameters, strategize and help improve Totes.com, driving increased traffic and lead flows to the site.
Totes Business Overview
Contact Totes
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Totes is a highly-rated footwear brand famous for its comfortable and perfectly fitted shoes and boots. Users have delivered glowing reviews of the products, noting their superior comfort, durability, and versatile functionality for various activities, such as house lounging, camping, beach trips, and airplane travel. One particularly popular product is the 'Slides', designed with ideal cushioning and a cross-pattern configuration that promises elevated comfort, especially for individuals with high insteps. Customers have also praised their boots effective in keeping feet dry and sand-free, even without the use of inserts. Furthermore, Totes ensures seamless order placement and product exchanges with an efficient US-based team ready to handle queries and provide assistance, indicative of comprehensive customer care.
Totes AI Search Ranking Scorecard
Relevance
48
Enhance your content by including more targeted keywords that align closely with customer searches and answering common questions directly on your site.
Trustworthiness
60
Consider boosting your credibility by encouraging customer reviews and ensuring all online listings are consistent and up-to-date.
Website Quality
55
Improve user experience by optimizing site speed, enhancing mobile responsiveness, and ensuring that content is both original and valuable to visitors.
Local Presence
40
Strengthen your local presence by completing your Google Business Profile and accumulating local reviews to enhance visibility in search results.
Engagement
30
Increase visitor engagement by creating interactive content that encourages users to stay longer on your site and explore more options.
Need more leads for Totes?
Check out our WebID tool that helps identify visitors on your website real time.
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Why optimize my website in the first place?To simply put it, optimizing your website for search engines using SEO will help your business drive more sales. This is because the top 3 search results claim over 90% of the clicks for that search term and if you #1 the business is going to come to you first. Today, 87% of buyers will research a company before purchasing. If your potential customers can't find your business online, chances are they will go to the next one they can find information on.
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What is SEO?Search Engine Optimization (SEO) in short, is the practice of improving your website's ranking within the SERPs (Search Engine Ranking Pages). This means when you search for something, say a restaurant area, typically the restaurant that has put the most into their SEO will rank first for that search.
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What is my ranking based on?Your website's ranking is based on many factors that all contribute to what's known as your Domain Authority (DA) A recent study done by multiple marketing agencies throughout the U.S. have found the top 3 ranking factors include relevant content, backlinks, and page speed.
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How do I improve my ranking?Well, in short, you need to boost your domain authority! Google is looking to give its users the best product; meaning everyday users searching for answers to their questions. The websites with the highest authority will most likely rank for those specific terms. To help boost your domain authority you need to create impactful content, develop backlinks, and make your website loading speed super fast. This is where Slaterock comes in to help!
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Why track your website?Check it out, Google Ran an update that took our website down for 2 days! Thanks to our SERP watch software, the Slaterock team was notified, fixed the issue and we were back online. These system glitches can happen anytime and take your system down without warning. Without actively monitoring your website, this may happen without you even knowing.
