Her Reviews: Pros, Cons, & Website Analysis
View the Website Audit Report for Her located in Borough of Manhattan, New York.
Website Analysis
See an overview of your website's report scores, including:
On-Page SEO, Links, Usability, Performance, and Social.
Top Recommendations:
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Enhance On-Page SEO: Focus on optimizing title tags, meta descriptions, header tags, and image alt attributes. Use relevant keywords throughout the content and ensure each page is optimized for search engines, which could significantly increase your visibility and ranking.
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Boost Social Media Engagement: Since your social score is currently at 0, developing a strategy to build your social media presence could drive traffic to your site. Consider integrating social sharing buttons, creating shareable content, and actively engaging with your audience on platforms that resonate with your target demographic.
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Strengthen Backlink Profile: With a decent score of 51 in links, there’s room for improvement. Focus on acquiring high-quality backlinks from reputable websites within your niche. This can be achieved through guest blogging, partnerships, or the creation of share-worthy content that naturally attracts links.
Organic Traffic
Organic Keywords
Full Website Audit Report for Her
Connected Social Media Accounts for Her
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Website Overview Report for Her
The website her.com has an overall audit score of 37, showing some areas that could be improved upon in order to heighten its effectiveness. The On-Page SEO stands at 16, which suggests there might be key elements missing, such as content quality, keyword relevance, or proper heading tags. A revamp of on-page SEO could increase its visibility on search engines and eventually, site traffic. Meanwhile, its link profile score is 51, signaling there could be more effort placed in increasing the quantity and quality of other websites linking back to her.com. On a brighter note, Usability and Performance both maintain high scores of 100 and 91 respectively, which commendably highlights the site's user-friendliness and excellent speed and reliability. Surprisingly, we noted her.com's Social presence scored a low 0, which is a missed opportunity to use social media platforms to drive more traffic to the site and build brand presence. With the correct optimizations in these areas, we believe that a more notable digital footprint is achievable for her.com. We would be pleased to discuss this further and make out a step-by-step plan in a scheduled call.
Her Business Overview
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Her is a groundbreaking application designed for the LGBTQ+ community, particularly focusing on lesbian, bisexual, and queer individuals. Based in the vibrant Borough of Manhattan County, New York, Her has been praised for its commitment to creating a safe online space for queer women to connect, get to know each other, and explore their sexuality without judgment or prejudice. Their innovative platform and conscious representation have earned them countless positive reviews, cementing Her's reputation as a trusted and inclusive dating and social networking platform in the LGBTQ+ community.
Her AI Search Ranking Scorecard
Relevance
37
Enhance your website content by focusing on specific keywords that resonate with your target audience, ensuring clear answers to common questions. Regularly update your content to keep it relevant and engaging.
Trustworthiness
51
Boost your credibility by actively managing your online reviews and ensuring your business information is consistent and up-to-date across all platforms. Implementing HTTPS on your website will also enhance trustworthiness.
Website Quality
91
While your website performance and usability are strong, consider refining your content for originality and value to further enhance user experience. Regularly audit your site to maintain optimal loading speeds and mobile responsiveness.
Local Presence
37
To strengthen your local presence, ensure your Google Business Profile is fully optimized and encourage local reviews to improve visibility. Consistency in your local directory listings will also enhance your discoverability.
Engagement
16
Increase engagement by improving your content strategy and encouraging user interaction through calls to action, such as forms or sign-ups. Consider leveraging your social media platforms more effectively to drive traffic back to your website.
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Check out our WebID tool that helps identify visitors on your website real time.
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Why optimize my website in the first place?To simply put it, optimizing your website for search engines using SEO will help your business drive more sales. This is because the top 3 search results claim over 90% of the clicks for that search term and if you #1 the business is going to come to you first. Today, 87% of buyers will research a company before purchasing. If your potential customers can't find your business online, chances are they will go to the next one they can find information on.
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What is SEO?Search Engine Optimization (SEO) in short, is the practice of improving your website's ranking within the SERPs (Search Engine Ranking Pages). This means when you search for something, say a restaurant area, typically the restaurant that has put the most into their SEO will rank first for that search.
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What is my ranking based on?Your website's ranking is based on many factors that all contribute to what's known as your Domain Authority (DA) A recent study done by multiple marketing agencies throughout the U.S. have found the top 3 ranking factors include relevant content, backlinks, and page speed.
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How do I improve my ranking?Well, in short, you need to boost your domain authority! Google is looking to give its users the best product; meaning everyday users searching for answers to their questions. The websites with the highest authority will most likely rank for those specific terms. To help boost your domain authority you need to create impactful content, develop backlinks, and make your website loading speed super fast. This is where Slaterock comes in to help!
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Why track your website?Check it out, Google Ran an update that took our website down for 2 days! Thanks to our SERP watch software, the Slaterock team was notified, fixed the issue and we were back online. These system glitches can happen anytime and take your system down without warning. Without actively monitoring your website, this may happen without you even knowing.
