Formavation Reviews: Pros, Cons, & Website Analysis
View the Website Audit Report for Formavation located in Johnson County, Kansas.
Website Analysis
See an overview of your website's report scores, including:
On-Page SEO, Links, Usability, Performance, and Social.
Top Recommendations:
1
Improve Performance Scores: Address the performance issues by optimizing images, enabling Gzip compression, and minimizing JavaScript and CSS files. This can significantly enhance load times and user experience, contributing to better overall performance scores.
2
Build Backlinks: Develop a strategy to acquire quality backlinks. This could include guest blogging, partnerships with relevant industry sites, and engaging in content marketing to increase visibility and authority in search engines.
3
Enhance Social Media Integration: Increase social media presence by actively posting and sharing content on platforms like Facebook, LinkedIn, and Instagram. Utilize Open Graph tags to improve how links are shared on social media, which can drive more traffic and engagement.
Organic Traffic
Organic Keywords
Full Website Audit Report for Formavation
Connected Social Media Accounts for Formavation
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Website Overview Report for Formavation
Formavation.com's website audit presents somewhat of a mixed batch. With an overall score of 51, the site sits in the middle range when it comes to its SEO optimization and overall performance. The website is performing exceptionally well in terms of usability with a maximum score of 100, indicating that it offers an excellent user experience. However, there are areas that require serious improvement, particularly in the realm of performance and link building, both of which currently stand at zero. This indicates a lack of page speed optimization and the absence of established backlinks—both crucial aspects for SEO and visitor retention. Furthermore, the site's social score is remarkably low at 16, hinting that the there's also room for growth in social media engagement. Enhancements in these areas could dramatically improve the website's overall grade, visibility and ranking in search engines.
Formavation is a Kansas City-based custom design-build studio that specializes in interior design with a primary focus on delivering custom signs and graphics. They offer a wide array of services like design engineering, laser cutting, wall graphics, custom interior signage, metal fabrication, and CNC services. The company has a breadth of experience, with over two decades in the industry, they are posited to convert clients' ideas into reality. They are dedicated to delivering functional and aesthetic pieces that both echo clients' style and personality, and ensure their success, from conception to completion. Formavation guarantees a seamless connection with customers throughout the design process by making sure every detail is impeccable. To facilitate customer engagement, they have a contact platform on their homepage for quotes or inquiries.
Note: The phrasing in the last sentence may sound better like this: They also have a platform on their homepage for quotes or inquiries, which ensures efficient customer engagement.
Formavation AI Search Ranking Scorecard
Relevance
51
Improve keyword usage across your content to better match search intent and answer common user questions. Additionally, ensure that your content is optimized for relevant queries to enhance visibility.
Trustworthiness
45
Boost your trustworthiness by gathering more positive reviews and ensuring your contact information is consistent across all platforms. Secure your website if it's not already using HTTPS to enhance credibility.
Website Quality
73
Maintain the excellent usability score by ensuring fast loading times and mobile-friendliness. Additionally, focus on improving performance metrics to provide a better user experience.
Local Presence
60
Complete and optimize your Google Business Profile to improve local visibility and encourage more local reviews. Consistently list your business information across local directories to strengthen your local presence.
Engagement
25
Increase engagement by connecting your social media accounts to the website and creating a more active online presence. Implement strategies to encourage users to stay on your site longer, such as engaging content and clear calls to action.
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Check out our WebID tool that helps identify visitors on your website real time.
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Why optimize my website in the first place?To simply put it, optimizing your website for search engines using SEO will help your business drive more sales. This is because the top 3 search results claim over 90% of the clicks for that search term and if you #1 the business is going to come to you first. Today, 87% of buyers will research a company before purchasing. If your potential customers can't find your business online, chances are they will go to the next one they can find information on.
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What is SEO?Search Engine Optimization (SEO) in short, is the practice of improving your website's ranking within the SERPs (Search Engine Ranking Pages). This means when you search for something, say a restaurant area, typically the restaurant that has put the most into their SEO will rank first for that search.
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What is my ranking based on?Your website's ranking is based on many factors that all contribute to what's known as your Domain Authority (DA) A recent study done by multiple marketing agencies throughout the U.S. have found the top 3 ranking factors include relevant content, backlinks, and page speed.
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How do I improve my ranking?Well, in short, you need to boost your domain authority! Google is looking to give its users the best product; meaning everyday users searching for answers to their questions. The websites with the highest authority will most likely rank for those specific terms. To help boost your domain authority you need to create impactful content, develop backlinks, and make your website loading speed super fast. This is where Slaterock comes in to help!
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Why track your website?Check it out, Google Ran an update that took our website down for 2 days! Thanks to our SERP watch software, the Slaterock team was notified, fixed the issue and we were back online. These system glitches can happen anytime and take your system down without warning. Without actively monitoring your website, this may happen without you even knowing.
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