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Black Lapel Reviews: Pros, Cons, & Website Analysis

View the Website Audit Report for Black Lapel located in Washington County, Utah.

Website Analysis

See an overview of your website's report scores, including:

On-Page SEO, Links, Usability, Performance, and Social.

Screenshot of Black Lapel's website audit showing high-quality custom clothing options

Top Recommendations:

1

Enhance website performance by optimizing loading speeds, as the current score of 6 indicates significant room for improvement. Consider implementing techniques such as image compression, browser caching, and minimizing HTTP requests to ensure a faster, smoother user experience that can directly impact bounce rates and search rankings.

2

Focus on building more quality backlinks to improve your Links score of 51. Engaging in strategies such as guest blogging, collaborating with influencers, and creating shareable content can help increase your site's authority and drive more organic traffic.

3

Conduct a thorough review of on-page SEO elements. While the on-page SEO score is relatively strong at 81, there's potential to further enhance meta tags, header structure, and content optimization to boost overall visibility in search results, particularly targeting high-value keywords specific to your industry.

Organic Traffic

Organic Keywords

Website Overview Report for Black Lapel

BlackLapel.com's website audit reveals several significant areas for improvement, as well as areas where the site is performing well. Its overall score is 72 out of 100, which, while respectable, isn't as high as the 95+ range where most industry-leading websites score. The site performs exceptionally well in terms of usability, achieving a perfect score of 100. However, it falls short in the performance category, with a score of just 6, indicating room for considerable improvement. The website's on-page SEO ranks well at 81, but its backlinks score of 51 suggests an opportunity to develop a stronger off-page SEO strategy. Its social score stands at 73, indicative of a good engagement level in social platforms. Specific improvements to the on-page SEO and backlinks would not only enhance its search engine ranking and visibility but also inevitably result in increased traffic and lead generation. Scheduling a call to discuss a strategic approach based on these audit results would potentially transform these viable prospects into significant outcomes.

Black Lapel AI Search Ranking Scorecard

Relevance

81

To enhance relevance, consider integrating more key phrases and answering frequently asked questions in your content. This can help align your offerings more closely with user search queries and improve visibility.

Trustworthiness

75

Boost trustworthiness by showcasing more customer testimonials and improving site security with enhanced HTTPS practices to reassure visitors. Ensure consistent business information across platforms for greater credibility.

Website Quality

86

Your website's usability is excellent, but focusing on performance improvements, especially loading times, can further enhance user experience. Continually optimizing content for mobile users may also contribute positively to user retention.

Local Presence

65

Enhance local presence by fully optimizing your Google Business Profile and maintaining active engagement with local reviews. Ensuring consistent name address phone (NAP) details across directories can also strengthen local search rankings.

Engagement

72

To improve engagement, consider adding interactive features like surveys or customizable product experiences that encourage visitors to stay longer and interact more with your site. Monitoring user behavior can help ensure that you meet their needs effectively.

Black Lapel Business Overview

Contact Black Lapel

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+19179002655

Black Lapel is a premium online retailer specializing in custom-made men's clothing that perfectly combines style, fit, and quality. Their unique 3-Minute Fit Survey crafts a personal size profile by collating your specific details with data from thousands of perfect fits thus eliminating the need for a measuring tape. The store offers a variety of high-quality fabrics from everyday essentials to rare blends sourced from heritage mills. Moreover, customers can effortlessly customize garments to their liking, choosing lapels, linings, buttons, and more. Behind Black Lapel is an experienced team dedicated to forging a personal relationship with clients and committed to providing personalized service from initial fitting to final alterations. They also provide a comprehensive Quality Guide that delves into the craftsmanship and quality of their custom jackets, trousers, and shirts. The business is based in Washington County, Utah and consistently ranks high in customer reviews owing to its meticulous attention to detail, exceptional customer service, and unrivaled clothing quality.

Black Lapel Reviews

See the most recent reviews for Black Lapel on their Google Business Profile

Jonathan Ritz

1

Customer service is horrific! You can never speak to a person live and communication around orders is extremely confusing and completely unreliable. If you have a deadline and need something by a date I would highly recommend not relying on this company to deliver on time. Product delivery and completion experience has been horrible. Tuxedo shipped without any buttons for example and follow-on service to correct and deliver on time was unreliable. Otherwise great concept, good materials but experience completely ruined by poor execution. Probably would have spent a lot of $$ here but now looking for other options.

Rob Fulcher

1

I ordered 8 shirts and 1 3-piece suit from Black Lapel over the course of a year. Initially, I was very impressed by the entire operation - the people, the service the quality of product. However, unfortunately there was no consistency with the shirts - 3 of them didn't fit. When I raised this to Concierge, they asked me to send photos of me wearing the shirts, which I duly did. On review of the photos with their 'expert tailors', they acknowledged that they 'may not have fully accounted for your shoulder angle'. They said they would make the adjustments and pay extra attention to my measurements going forward. As for the 3 shirts which didn't fit me, Black Lapel suggested I go to a local tailor to have the collars adjusted and offered me 40% off my next short as a small token of appreciation. The onus and loss was on me. With a fail rate of 3 in 8 shirts and such a poor response from Customer Service, I have no intention of using them again. That said, they may have made improvements in their business since this occurred last year.

Robert Eversole

1

Update 2: After 1 years, the pants have ripped on the back seam. At this point I can’t recommend this company at all. Terrible customer service and poor quality fabrics.

Update: One suit arrived with a poorly constructed fly area of the pant. Black Lapel admitted it was a manufacturing defect. However, they were completely out of the fabric and could not produce a new set of pants. I was bummed because I loved the fabric, but the remedy offered was even more disappointing: a paltry 25% off a new suit or I could try to find a tailor to fix it for reimbursement. My 4th suit may have been my last.

Best suits I’ve ever owned. I bought 3, and wear them daily. Every single day I get a compliment from someone on how good I look. These suits grab everyone’s attention. Can’t wait to get a few more.

Full Website Audit Report for Black Lapel

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