Search Results

SEM and SEO are two aspects of online marketing that you'll come across time and time again, but what do they mean? First things first, SEM stands for search engine marketing, which involves using various methods to help your website rank higher in search engine results pages (SERPs). Meanwhile, SEO stands for search engine optimization, which refers to the use of certain techniques to make your website more attractive to search engines and their algorithms. You might think this means that these two terms are interchangeable, but there's actually quite a big difference between them, which we'll explain in this article. SEM AND SEO To be clear, search engine optimization (SEO) actually falls under the umbrella of search engine marketing and is just one of the techniques used to get your website to rank higher in search results organically. SEM When it comes to digital marketing, Search Engine Marketing (SEM) is one of your primary options. Search engine marketing focuses on paid search, which includes both pay-per-click (PPC) ads as well as search engine optimization. By using SEM, you can make sure that when people search for keywords related to your business or brand, they will find you. With paid search, you only pay when a user clicks on your ad or uses keywords within their query that is associated with your company or brand. You may want to use SEM to drive traffic to an eCommerce site for product purchases or create awareness for a specific campaign about an upcoming event or product launch. Paid search is an excellent tool for accelerating organic growth by turning casual browsers into customers. SEO Search engine optimization (SEO) is an organic way to increase website traffic. It involves making small changes to your site so that it ranks higher on search engines like Google, Bing, or Yahoo. For example, if you rank highly for how to apply eyeliner, more people will find your site when they search for how to apply eyeliner than if you don't have any rankings at all. Of course, once you rank high enough on a search engine like Google (but not too high), people might actually click on your results as well, which is called organic growth—it happens all by itself. HOW SEO AND SEM WORK TOGETHER While it may be tempting to think of search engine optimization (SEO) and search engine marketing (SEM) as two sides of a coin, they're actually more like distant cousins. Both disciplines strive to make sure you are listed prominently in search results, but they differ in many important ways. Let’s take a look at how SEO and SEM work together to help your business get found online. First, let’s start with what they have in common: both SEO and SEM rely on keywords. The goal is to use relevant keywords that will attract searchers looking for products or services similar to yours. Next, both disciplines require effective content creation—good copywriting is essential if you want people to visit your site. Finally, while there are certainly some businesses that specialize in just one or the other, most companies need a combination of both strategies because each discipline has its own strengths and weaknesses. For example, an effective keyword strategy can help boost organic rankings; however, paid advertising can reach customers who aren't actively searching for your product or service but might still be interested nonetheless. SEM: THE TOP REASONS WHY IT'S IMPORTANT Search engine marketing, commonly known as SEM, can be hard to understand at first, especially if you’re new to digital marketing and digital marketing management. But SEM can be one of the most effective and powerful ways to promote your business and connect with your customers in today’s digital age. There are many reasons why it’s important to learn about what SEM has to offer, whether you’re just starting out with internet marketing or have been doing it for years already. With that in mind, here are the top five reasons why SEM is so effective and important. Internet Users are Growing Nearly two out of every three people on Earth use a cell phone or access mobile broadband service at least once per month. With more and more people having constant access to the internet, companies are always on high alert for new ways to reach potential customers. As such, businesses are using search engine marketing (SEM) is an effective way to advertise their products and services on search engines like Google, and Yahoo! Global Searches are Increasing Over 2 billion searches are conducted on Google every day. If you are looking to be found, search engine marketing is your best bet. Search Engine Marketing services can help companies increase their rankings in online search results, maximizing their exposure and drawing more traffic to a business website. Internet ads pay better than banner ads That’s not to say that banner ads aren’t effective because they can be. But Internet search marketing (also known as search engine marketing or SEM) has some unique advantages over traditional advertising methods that make it worth a second look. For example, when you advertise on Google and other sites using SEM techniques, your ad is shown to people who actually want to see it, not to anyone that just happens to pass by. SEO: THE TOP REASONS WHY IT'S IMPORTANT SEO, or search engine optimization, is an essential part of any business today that relies on the internet to generate revenue. If you’re still not convinced of the importance of SEO, here are the top reasons why it’s important to optimize your website. Do you need help managing your website? Keeping things up to date and working smoothly is not as easy as you think; especially when it comes to the constant updates, Google is running. Utilize a website manager to get the most out of your website. Keyword Research Keyword research is a process of finding important words and phrases in your niche that people are using when they look for something online. Finding these terms helps you build out your content with keywords that your target audience will use to find it. Even better, these are words and phrases that don’t even have any competition yet! That means your website can rank for those searches immediately. Create Quality Content When Google—the undisputed king of search—crawls your site, you want it to return to its home page and declare, Yo! I just found some great content. One way to make that happen is through SEO (Search Engine Optimization). However, SEO often receives a bad rap for being overly complex or only for big-time brands. User Experience Having a poor user experience is going to be noticed almost immediately. In today’s world, people have plenty of choices for products and services. If you don’t offer something that differentiates your brand from others, or your online presence doesn’t let them interact with you in a personal way, they may click away and find someone else who can better meet their needs. Why Your Business Should Utilize SEM There are many reasons businesses should use search engine marketing (SEM). SEM is an effective way to reach out to potential customers who are actively searching for products or services that your business offers. SEM also allows you to target a specific audience through the use of keywords and other targeting tools. Additionally, SEM can help improve your website's visibility in search engine results pages (SERPs), which can lead to increased traffic and brand awareness. If you have any questions about SEM or would like to talk to an agency that can help you get started, look no further!

Today, there are all different kinds of bots on multiple social media platforms. These bots are generally designed to increase engagement on social media by interacting with hundreds, if not thousands, of accounts throughout the day. Different social media channels often yield different results depending on how open the platform is with their governing policies for bots. Platforms like LinkedIn generally have a looser grip on social media bots than other social media accounts like Facebook or Twitter. Are you Looking for Free Social Media Automation Trails? Message our team to get more information about our free trials, and be sure to mention your cam from this article! Social media Bots Examples There are many different kinds of social media bots actively working today. Some examples of social media bots include Engagement bots Sales bots Group bots Messenger bots Brand Representatives & more Each one of these bots serves a different purpose for a business, organization, or person. Overall they are all trying to do the same thing, grow your online presence and increase your reach. The main difference boils down to the bot's exact purpose when utilizing social media automation. For example, some businesses may want their bots to serve an engagement-only purpose. Engagement Bots Engagement bots a simply designed to interact with a targeted niche or community. Just like any other bot, they can be programmed to engage with particular audiences if needed to help grow a social media following. Sales Bots Sales bots are designed simply to drive sales; instead of growing an audience, sales bots are programmed to get in front of people actively looking to purchase your products or services. Too often, this is where we see many of the problems that come with running social media bots. When users set up sales bots and push their actions too hard, the social media platform will recognize this and shut down the account. See how Jarvee is using their bot to scrape profiles like an HR Assistant Group Bots Group bots are an interesting niche because their main focus is to drive people to join groups and communities on different media sites. Whether that's on the social platform or not, the goal is to grow a following of people not directly on that account but yet another entity. Generally, the conversion rates for this task are lower, but we have found that the people who follow through with the call to action are more engaged. Messenger Bots As mentioned in the name, messenger bots are designed for messaging specific users directly. Different tools allow you to filter those social media accounts actively, but these bots' goal is to communicate directly with the targeted account. Brand Representatives Brand representative bots are a unique niche of social media bots designed to actively promote your brand on the social platform. The goal is to get people talking about your business or company. With so many different kinds of social bots, all focused on various tasks and engagement techniques, creating a complete list of the functionality available is not easy, and it often relies heavily on the accounts social media platform. As technology changes and social platforms are updated, the functionality of these social bots is affected; sometimes for the better and sometimes for the worst. How Do Social Media Bots Work? Social bots work by signing onto your account and performing actions that are typically completed by a human. For example, a Twitter bot could tweet out links to your website or blog at regular intervals. In order to avoid being discovered as a bot, some bots will follow other Twitter users and retweet their tweets. While this is a perfectly legitimate form of marketing, it can quickly become a nuisance if the bot tweets too often or if it is constantly tweeting the same thing. One of the most common ways social bots are used is to write comments on other social media posts. Acting As a Human An excellent social media bot will be programmed to act as a human on each platform. The bot will be specifically scheduled to align with a typical user's behavior. One example of this would be not running a bot account at 3:30 in the morning, as typically, most people are asleep. Another great way to do this is by setting limits to the number of actions within a specific timeframe. For a human to like 100 pictures within a minute would be nearly impossible, and it would definitely raise some red flags on that social media platform. Bots are used across social media platforms to complete many different tasks, as mentioned above but how they work depends on the specific tool or program you are using. The primary tool we use at Slaterock is called Jarvee. This is a social media automation platform that allows the customization of many different social media bots all in one central hub. Before beginning using a tool like Jarvee, be careful because there is a significant learning curve and lots of customization that may get your account in trouble if not used correctly. The social bots created on Jarvee allow our team to manage all different kinds of social media channels, including: Facebook Instagram LinkedIn Twitter Youtube Quora Pinterest & More Slaterock has found the best account bot that can be used for B2B businesses is certainly LinkedIn; for two reasons. One, LinkedIn has a loose grip on social media bots and won't flag your account unless you are super active, basically causing a scene online. Two, the kind of people that many of our clients are looking to get in front of are actively using LinkedIn already for business purposes. What are Bad Bots? Currently, there is no specific definition of "bad bots," but we often refer to these as accounts that are clearly being run by a bot. Bad bots will typically spam the same accounts over and over again with the same messages or information; this raises a red flag for both that user and the social media platforms. The best way to avoid becoming, or running, a bad bot is by ensuring you configure your bots social to act as if it were a human. Should You Use a Social Media Bot? In our opinion, we think it's a great tool when used correctly and integrated with the existing marketing strategy for the business or organization. It's also a great way to further grow your company's social media presence. It's extremely important to have a social media presence for your business or organization today as customers will be researching your company before buying; one of the first places they go is social media. A social media bot can, and most likely will, increase your sales indirectly. There is a lot more that goes into creating a great social media campaign that will have a much bigger effect on your sales growth. Social bots are simply designed to help you get in front of those that are interested in your business's products or services.

The art of email outreach is something that most people struggle with at some point. Although online business owners understand the importance of getting their content seen, they aren't always successful in turning visits into sales. This is where email outreach comes in. It allows marketers to boost their business by capitalizing on existing traffic and highlighting products or services that their audience would actually be interested in. What is email outreach? Email outreach is the act of reaching out to existing customers or interested customers that have previously submitted their email addresses in order to get in front of potential customers. This tactic is often used to keep existing customers interested in the company, remind them of sales or special offers, or inform them of new products or services. Lead generation cold emails are the number one source of email outreach, also known as outreach email marketing. These emails are designed to target and inspire users to engage with your business online, which could mean visiting your blog, purchasing your products, or signing up for a virtual event. This type of email is especially valuable because it's designed to build an online relationship that can lead to more sales and customers. Sneak Peak on How to start an outreach email Campaign To start an outreach email, you'll need to create an email account and choose your target audience. You'll then need to determine a message or story that will resonate with them. You can then brainstorm how you can share this story. For example, if your brand is about world peace, maybe you could create a campaign around sending care packages to troops in the Middle East or making a donation to a humanitarian organization. Building your Email Campaign Once you have your idea, go ahead and start building your email with the content that you'll need. You'll want to use bullet points, numbered lists, and images to break up the text. By doing so, you will be creating separation between your points, making it easier for that reader to understand. Creating a Captive Email Layout Today, no one wants to look at a page simply full of words without any headlines, Title tags, or images. It makes them feel as if the page is lacking in some way, and they'll simply leave to find something else with more information with a better layout that's easier to understand. The Two Types of Email's Today, there are mainly two types of emails available for use. They are known as simple text emails and HTML emails. Simple text emails are well, in the name. They are composed of just text that generally defaults to the size and font used on the end-users machine. These are great because they are easily recognized within Google and generally avoid the spam or promotion inbox altogether. HTML emails are the custom emails we often see in our promotions tab; these types of emails are full of images, videos, and moving components designed to catch your eye and spark interest in a product or service. These emails are typically used to promote sales or new releases of the business, but unfortunately, they often wind up in the users' promotions inbox. There are many different ways to spark interest with an email campaign, and one of the best things you can do is provide value to that user. But, how do you provide value to someone? Here are a few ideas. An ebook or quality resource Provide access to a tool or backlink profile Share a "boost traffic template." Many of these options should target your ideal customer and should be personalized using dynamic data. This will ensure your emails are opened and thoroughly read thoroughly while helping you identify outreach prospects. These options will also give you insight into how people are interacting with your emails and help you optimize your email marketing efforts in the future. Of course, there are some tried-and-true best practices that should be considered as well: Make sure that you're using an email marketing service provider that allows you to send emails via SMTP (Secure Messaging Transport Protocol). You can usually find this information easily through their website or email builder, but you will better your chances of ending up in the spam folder by doing so. A Best-Practice Guide to Sending Emails That Convert When it comes to email marketing, there are a few best practices that you should always keep in mind when it comes to email marketing. First, make sure your emails are well-written and easy to read. It would be best if you also focused on including clear and concise calls to action and using attractive visuals to capture the reader's attention. Additionally, it's essential to personalize your messages as much as possible to increase your chances of conversion. This means tailoring your content to the user's behavior and interests. For example, in the case of Facebook ads, you can use their automated targeting feature to reach users based on their previous visits to your Facebook Page, interests, demographics, etc. One of the best ways to do this using emails is by creating a drip campaign. Drip campaigns are designed to develop a relationship with the user over time. Using specific software, we at Slaterock Automation develop extensive automated email campaigns that are used to develop a relationship and qualify your business's prospects. Our software implementations allow AI to determine the best people to reach out to before actually contacting them. This is all done through email drip campaigns! Stop wasting your time having your sales team interact with those that will just never convert to an actual sale. Determine a Writing Style In many cases, your business is a separate entity from yourself; use this to your advantage and speak from the standpoint your customers want to hear. This is the time to use your creative style to develop content you would actually want to read. Too often, companies are focused on developing professional content that is not interesting, especially to those viewing it in their free time. We have to separate content that is great from "research" to content that is great for entertainment and information. Many times the things we produce will be viewed outside of work hours or on a short break in the middle of the day. At this point, many people would rather view something entertaining and informative than read a research report. That's why infographics have become so popular. It's always a good idea to start with an infographic that has already achieved some level of popularity online. This will help boost its credibility and increase the chances that people will actually share it with others. Use High-Quality Infographic or Impressive Custom Design If you're looking to create an impact with your content, using infographics or a custom design can be the way to go. Infographics are so important because they help break down complex information into easy-to-understand visuals. This makes them perfect for sharing on email campaigns, where people are more likely to skim than to read an entire article. Custom designs, on the other hand, can really help you stand out from the competition. Your email will be unique and tailored to your audience. This type of design is a must for HTML emails, as it's an important marketing tool that helps you sell your products faster. It can also help with your search engine optimization (SEO), as your page's design will be consistent with your brand image and easily recognized within the user's inbox. However, these customized designs require more time and effort to create, and the price or time dedicated to creating their difference can be significant. Review your Email Campaign Analytics; it's Eye-Opening. Email campaign analytics can be eye-opening, as they provide detailed information about how your campaign is performing. For example, did you know that email marketing analytics can help you determine if your subject lines are effective? Email marketing is all about customization and personalization. You don't want to blast the same email out to thousands of customers. Instead, segment your audience based on their purchasing behavior. This can easily be done using some of the drip campaigns mentioned before. When monitoring these campaigns, you can see where users fall off or typically lose contact with you and your business. From there, it's time to determine why. Were you using keywords that inspire action? Was there a clear call to action? Was there an error or broken link within your campaign? These are all potential reasons you may lose a prospect in your drip campaign. It's important to monitor these metrics and data points so you can act quickly with minimal interruption to your campaign. Email marketing is a very affordable way to get your business in front of new customers. It also provides you with valuable analytics that can help guide your future email marketing campaigns. To get started, check out the link below! Looking for other ways to boost your website traffic? Check out our article about getting more traffic to your website. Our team breaks down the best ways to jump-start your website with both paid and organic tactics!

There are many benefits when it comes to digital marketing for any business. For small and small and local businesses, the potential to grow online has never been so imminent, especially with increasing competition in the marketplace. If you're interested in getting your business into the digital marketing game, we highly recommend getting started with a Search Engine Marketing or SEM, agency. SEM can help boost your website to the top of search results allowing you to get more website traffic. To learn more about SEM Agencies, check out the top Long Island Digital Marketing Agencies for some of the best talent in the United States. Here are some of the best reasons to get into digital marketing if you aren't already! Benefits of Digital Marketing for Small Businesses Marketing to the right customer is a key part of digital marketing. It allows businesses to get to know their audience and tailor their content and campaigns accordingly. One of the best ways to market and target your customers is by using social media. Our team takes this to the next level using Social Media Automation. This is the practice of automating your social media accounts to engage with customers in your target market. The best way for companies to do this is by using data analytics. This includes getting insights from what people are searching on Google, what they are sharing on social media, and how they are interacting with advertisements on their phone or desktop. Today's marketing world relies heavily on data analytics and collecting as much data as possible about your customers to find out who they are and what you can offer them that will make them want to buy your product or service. Learn why every company needs to be using social media Our customers are online, and so are yours! The internet has become the most commonly used source for information and entertainment. People are constantly looking up news, products, and services on this medium. The best part about digital marketing is that it is cost-effective as well as easy to use. Digital marketing has officially taken over the marketing world. It is fast, efficient, and can reach a global audience. Digital marketing allows for companies to extend their reach and increase their customer base in a short amount of time. You may not be ready, but your competitors are... Your competitors are likely online, and it is important to monitor what they are doing. We need to find out what is working and what isn't. We need to determine how they are showing their brand to make sure that our company is meeting with success. We must do this for our company to stay afloat and grow in the digital age. By going digital, your business will now be competing with others from potentially around the world. Although this may seem challenging, you're now also getting your business in front of those from around the world. While competing with others worldwide, we have to make sure your business stands out among the rest. We can help transform your business in the digital era by creating stunning, functional web designs and moving digital assets. Learn more about your customers In order to have an online business, one must figure out who their audience is and what they are looking for. Once this is determined, it will be easier to narrow the target market and create content that appeals to them. It will also be easier to build a relationship with that person or group. The first step towards having a successful digital business is figuring out who your audience is and what they are looking for. You may need to research what types of content they like, their favorite brand, and how often they visit your site. Once you know these things, you can narrow your target market down even more by writing posts that appeal only to the type of people you want to read them. Once you've narrowed your target market down, building a relationship with this group becomes tremendously important. By having a following or a core group of users, you can test new products or services, gather feedback, and overall boost sales. Final Thoughts Digital marketing is the future and now is such a crucial time to get started. Established businesses that arent going digital will soon see a downfall as new companies and new technologies start to drive them out of the market. Younger generations are coming in and nearly demanding online functionality from their favorite businesses. In fact, an overwhelming majority researches a business or product before buying! If your business is not getting found online, chances are those customers will go to your competitors. If you need help getting started with digital marketing and would like to speak to a small business digital marketing specialist, feel free to Contus Us Here for more details.

With such a strong yet, different, year coming out of 2021, small business owners are looking for the latest design trends in 2022 to revamp their website, and ensure their users are receiving a modern, effective website to kick off the new year. With so many modern website examples and website design trends, Slaterock Automation has compiled a list of the top trends that will help you determine the best way to update your website in 2022. Even while including these web design trends for 2022, Slaterock still keeps its focus on ensuring your website serves as a tool for your business and a solution for your customers through Functional Web Design Website Trends for 2022 Build a Mobile-first Experience Drive Personality Create a Purpose Create Content with SEO in Mind These are Slaterock's four website trends for small businesses in 2022, and they reflect the core values that we bring to each of our clients. With the internet constantly changing and website builders, like Wix.com, constantly being updated with modern design capabilities, it's often hard to keep up. Let's dive into each web design trend to gather a better understanding of what we mean and how we implement these tactics. Build a Mobile-First Experience Its official, mobile device website traffic has surpassed desktop traffic! Today, 55% of all website traffic comes from mobile devices. More and more people are using their mobile devices as tools to access the internet, so it's important that your website is designed with a mobile-first experience. That means the website is optimized for mobile devices, with a simple, easy-to-use interface that makes it easy for users to find what they're looking for. One trend we are seeing grow in popularity is the use of VR (virtual reality) in online shopping. Because users cannot see the item up close, VR allows a website shopper to place the item in their home for sizing and aesthetic references. Slaterock has found many great tools that can be added as a plugin to your Wix website, but this does take a lot of setup work as hundreds of images need to be gathered for each product. Create a Mobile App Stephan Schambach, founder and CEO of NewStore, explains how website owners are missing a large opportunity by not having a native online app. Stephan Explains “When executed correctly, branded mobile apps are the missing piece of the omnichannel puzzle because they create a more meaningful connection between the brand and the consumer. Most importantly, they establish a connection between a brand, its digital channels, stores, associates, and customers.” Although, at Slaterock we don't entirely agree. When it comes to small businesses there are a lot of different factors to consider when building a relationship with your customers. Although building a native app is a great way to solidify a long-term relationship between you and a customer, there are many drawbacks to a native app; one being price. Thankfully, Wix is doing a great job introducing Branded Apps to current Wix users. However, with limited capability and a high monthly hosting fee, many small businesses using the platform will most likely opt out as the fee cannot be justified along with the additional charges of selling products on an app downloaded from the app store. Moving forward in the year 2022, design trends related to mobile websites will only grow. As social media and its usage continue to rise, more and more people will be clicking off a social post and landing on websites for information and products. Slaterock agrees that it's critical to capture that user right away with a proper mobile-first experience, but it's also critical to be using social media in the first place. Drive Personality Driving personality through modern website examples is a great way to show your clients what you're capable of. Different design trends are important for any business or website owner to pay attention to. While you can't always rely on the latest web design trends to make sales, you can use them to your advantage by adding a little personality to your website. This can help inspire your customers to feel confident about your brand and trust. Being authentic with your designs Catering to your audience is a great way to create an authentic experience. We do this through the personalization of our website design trends. Many of the latest web design trends include personalizations such as Spotify Wrapped and other shareable content. The shareable content trends technology also helps to create brand awareness. It is statistically proven that consumers prefer to shop brands that tailor their experience by making suggestions relevant to their needs. Unique Styles for your website There is no better way to make your modern website stand out than by having features that optimize the consumer experience. One web design trend that is becoming a common feature is the use of voice search. This modern website feature allows for someone to speak into their device to create a search. Design trends, such as voice search, are crucial to a website builder's functionality. Create a Purpose In order to support a successful brand, it is important to know what your consumer is looking for. Some web design trends we are seeing in 2022 include creating ethical and sustainable practices. Nowadays, it is becoming a priority in society that we do more to be ethical. Whether it's the products you sell, or the ideas you promote, making your website's purpose to be more sustainable is just one way to become a part of this web trend. Another purpose that we see increasing in the new year is activism. 2022 is all about promoting social change through your platform. Identifying your cause is just the first step in becoming an advocate for a purpose. Some web design trends relevant to this purpose include: adding donation links to your site, promoting online petitions, blogging, and so much more. Taking a stand for what you believe in is great, and highly recommended, relying on this trend could have the opposite effect. Slaterock highly recommends that you are either ready for the effects of promoting this cause good or bad. At Slaterock we do not recommend jumping on this web design trend too quickly; rather, do your research to better understand your target market and how they may be affected by this announcement. Create Content with SEO in Mind Finally, we have arguably the most important trend in 2022, and the foreseeable future, and that's creating content with SEO in mind. By now most should have a better understanding of what SEO (search engine optimization) is and how it works. But a new trend is taking SEOs like us by storm, and that is creating content designed for Google. Previous Content Trends In the last few years, as blogging became more popular, websites began to burst with thousands of visitors a month as more and more people began reading for information and entertainment. This blogging style trend worked well but it was just the beginning of what is now present-day SEO. Currently, there is a race for content, and the largest companies with massive budgets are winning the race by hiring hundreds of content writers and creators to develop some of the best content available. Companies like Wix, Hubspot, and Hootsuite, are just. a few that are spending nearly millions a year on developing content designed for Google, the only question is why? Writing to Rank One thing we try to explain to each of our clients is that Google is looking to show the best possible answers to the questions people search for each and every day. They do that by constantly showing new content with more information and credible sources. (Hopefully like this one) As people search for these questions, companies like Wix, Hubspot, Hootsuite, and many more, are providing you with the answers. The chances of that individual signing up for their services are significantly higher after viewing an article answering the question they originally searched for. This new SEO trend is now getting websites (like the ones listed above) thousands of visitors a month allowing them to collect information and track activity to better position themselves for a sale down the road. It's a similar concept to having a brick and mortar store in a very populated area, most likely it doesn't matter what you sell people are going to buy just because they are there. That's the position these companies are putting themselves in by spending millions on content. They are "building the storefronts" and opening the doors for the traffic to flow through. Although this website trend is used by large corporations, there's no reason you and your business can't join the fight to rank! Not a writer? There are many great resources to help you find freelance writers that know and understand your niche or industry. Slaterock Automation has numerous Strategic Partners to help get the job done when it comes to creating high-quality content to rank on Google. Creating SEO Friendly Content in 2022 With all of this information, what is the next step? How can you best position your businesses to grow with SEO-friendly content in 2022 while outranking the corporations spending millions? Although it may be hard, there are a few options to consider. They do work, check out our Impressions in the last 3 months vs the last 6 months! Choose longtail keywords By going after "longtail Keywords" with really solid copy, Google may see you as an expert in the space and show your content out to others for those specific, longer, keywords and phrases. Topical Coverage Google wants to see that you understand your industry and that you are creating really great content for those searching for answers that relate to you and your business. You can "cover your topic" by creating lots of content with longtail keywords and interlinking those pieces to show Google you are covering all aspects of your niche or industry. Our thoughts on these 2022 Website Design Trends While already being over a month into the year 2022, these design trend predictions have held out strong. Creating SEO-friendly content clearly stands out among the rest (so far). Our team at Slaterock has already seen a massive increase in website impressions with a slight boost in clicks but only time will tell how this website trend will continue.

Many companies and small businesses need social media because it's a way to reach your target market with a new platform. You can share the amazing things your business does, all while boosting brand awareness. Today, there is almost no reason not to have a social media account; if you don't, you should at least visit the social media platforms and make an account with your business name before someone else does! "One of the best ways to grow rapidly using social media is by applying a social media automation campaign to your business. This allows Ai to engage with your target market consistantly, boositng your brand awareness and following on social media." - William Mingione, Founder of Slaterock Automation Why Do Companies Need a Social Media Presence? There are many great reasons to start building a social media presence online, and we see the benefits each and every day at Slaterock Automation. Some of our clients are taking things to the next level by being super active social media users. They tend to post every week, multiple times a week, to prove to the social media platforms that they are worthy of being shown to others in the algorithm. The benefits of having social media include: Boosting Your Brand Awareness Bringing life to your business - behind the scenes Staying in front of your potential customers Diverting traffic to your website Driving more leads Converting more sales These are some of the best reasons for your company to have a social media presence, but the benefits don't stop there. Driving more traffic to your website by staying in front of potential customers has the potential to spiral as users then re-share the content you are posting on your website. What Platforms should my Company Be On? Great question; with so many different platforms today, it may be hard to choose which platform your company should live on. Check out the chart below for more information about the specific platforms and how they break down. Each platform has its own strengths and weaknesses, and that's why we all use multiple platforms! Today many b2b sales take place on LinkedIn, and many b2c sales take place on Instagram. Because there are so many options, it may make it hard to implement a social media strategy when trying to post to different platforms. One of the best ways to manage your social media is through an account like Hootsuite. This platform allows you to create and schedule your posts all in one place. Another great option is to hire a social media or digital marketing manager. As the market grows rapidly, there are many social media managers available for hire, and you can get started in a matter of days. Do You Need Social Media For Business? When asking our team, Yes. If you haven't created a social media account for your business or company, you're late to the game. Most companies have already done so, even if they aren't active. As mentioned above, social media is the best way to share your company's story, the people that work there, and the drive that pushes them to do what they do each day. Today most business owners can agree that they need a social media presence, but they don't know where to start. Creating a social media strategy is the best way to lay out the framework needed to grow online. Without a strategy and a dedicated team or team member to complete the task, it's going to be hard to stay on top of things. Why Should My Company Use Social Media? If there is one goal on social media, it's to build brand awareness and an audience. The bigger your audience, the more traffic you can drive through your sales funnel, and as we know, the more traffic in your sales funnel, the more sales your business generates. What is unique about having a large, and dedicated following on social media, is that your followers are deeply invested in your company and what it provides. Study's have shown that traffic coming through a sales funnel from a social media following is almost twice as effective and ready to buy as other organic traffic. The question remains, why? Social media gives your direct access to your user's hands and minds; by actively showing them the work you are doing, you are giving your following constant reminders that your company is alive and well. Each time they see your post, it's as if they are looking at an advertisement. This is something markets of the past could only dream of. Just look at how one of Slaterock's Clients has grown a following of over 50,000 people and is now selling shirts to help compensate her for her time and efforts as a content creator. What Companies Need Social Media Marketing? Many companies can benefit from social media marketing, and in fact, it's the main practice for any business that's using social media. Social media marketing is more than just posting on your account to build a following. Social Media Marketing The best way to explain social media marketing is the practice of using social media as a marketing advantage our channel to get in front and stay in front of your potential customers. Even if a particular follower never intends to buy, they may share your post with someone who does, giving your company even more reach than ever before. Social Media Marketing includes things like demand generation and building an audience to eventually lead them down a sales funnel when the prospect is ready. That's the benefit of using social media and remaining active. By staying on top of things and consistently posting your company's profile, you will stay in the minds of those viewing the post as long as you continue. How Do Companies Use Social Media To Promote Products and Services? The best way to promote products and services on social media is to simply show them in your posts. Feature them all over the place but in subtle, not sales-y ways. No one wants to open their social media account and see YETI posting ads on their company's page. Instead, they want to see beautiful pictures of the world and hear the stories of the amazing people using YETI products. Subtle Posts that Include Your Products If you haven't checked it out already, just look at how YETI positions its products on its Instagram account. For years they have stood out as one of the best companies using social media marketing subtly and discretely that their followers don't mind seeing every day. We recommend taking the same method and applying it to your company. Determine all the use cases for your product(s) and look for different ways to photograph it being used in action, or maybe not in action! There are so many unique options for these kinds of shoots and styles, and it can give you an amazing route to growing your social media presence. YETI has 1.7 million followers (a cooler company with 1.7 million followers) Special Offers and Giveaways Another great way to promote your products and services is by utilizing special offers and giveaways to your audience. This is a great tactic to generate more business, but it is also a great way to attract more followers. One of the most common giveaways is only available by sharing the post on that person's personal account, which can be seen by hundreds if not thousands of others. This is a previous giveaway we ran here at Slaterock Automation. Short Form Videos Today's most significant trend for social media platforms is going short. As TikTok rolled out, millions have flocked to the platform to scroll through hours of short, minute or less, videos. Why are they so popular? The answer isn't simple, but a few pointers include appeasing our curious minds that have little to no attention span. One second you can be looking at puppies. Another, you can view the alps from a plane. Researchers have found that although we may not notice it, this entices us to keep scrolling to find more. How to Use Short Form to Promote Your Products and Services In a similar fashion to subtly showing your products and services through photos, Slaterock recommends showing your products and services using short-form video. The idea is to capture your company's products/services used effectively by others. When someone scrolling sees this, they may be interested right away. What should my Company Avoid On Social Media? There are many things to avoid when running a social media account or campaign. The first and most important is engaging with mean or hateful comments. We all know these people that have nothing nice to say. One of the worst things you can do is interact with them online. This leads both you and that person down the wrong path that benefits no one. Engaging With Haters After reviewing many instances of haters commenting and causing an issue with a company's social media account. Slaterock has found that in no circumstance does it make sense for the company to engage in this kind of activity. Yeah, Don't do this... It benefits no one and can only hurt the business and brand identity. Pushing to Many Sales Social media users do not want to see the companies they follow posting about selling their products. In that case, many people will immediately unfollow the account because it is just not what they want to see. Generally, they see enough from the platform promoting the content as is. Posting Too Much & Too Little Posting too often can also cause followers to unfollow you because they are being bombarded with stuff from your business. Even if it's great content, many of us don't want to open our social media accounts to see the same thing over and over again. Post too little, and it will be hard to grow because many social media platforms are looking for consistency. The sweet spot is generally posting three to five times a week, depending on the type of content and the platform you are utilizing. How to Build Social Media For Business Building a social media account, contrary to popular belief, is not easy. Many business owners think that running a social media account is as simple as taking pictures and posting them online, but it's way more than that. Although you can get away with running that way for a while, you most likely won't see much growth. The first thing you need to focus on is developing a social media marketing strategy. Here are some good questions to ask yourself when creating a social media marketing strategy. What is my target market What platforms are they using How can I best position my products/services What kind of content am I going to use How can I differentiate my content from others How am I going to engage my audience Generally, Slaterock recommends choosing one platform to start on and test these tactics. Immediately taking on many platforms will become too stressful and time-consuming, especially if you are not ready to hire a social media marketing professional. Be Sure to Separate Your Business and Personal Account This doesn't mean you don't post about your business on your personal account or don't post yourself on your business page, but the best practice is to separate the accounts for future growth. You never know where your business will take you; having a separate account allows you to transfer those accounts over if needed. Not only that but growing to separate accounts means double the impressions, more people seeing your content. Why your Company Needs a Social Media Channel There are so many great opportunities that can arise from growing a social media channel online. In fact, some of our clients have grown their entire business from social media. You never know who will see your account at the right time and purchase. Even if your social media does not generate more sales right away, you will be growing your brand awareness over time, which is nearly priceless. Today, large companies spend millions each year just to get their logo in front of users. Gaining a real follower is way more powerful than pushing advertisements on users because they are coming to you instead of you going to them. If your company doesn't have the time to set aside to create a proper social media campaign with a dedicated strategy, it may be worth it to hire someone who can. Outsourcing your social media allows you to continue focusing on your business while still receiving the benefits of starting a social media campaign.

Long Island is home to many great digital marketing agencies specializing in all kinds of digital marketing efforts. This includes social media marketing, search engine optimization, and automated outreach. Many of these companies are nationally and even internationally recognized due to their success when working with major corporations around the world. When looking into hiring a digital marketing agency on Long Island, there are many things to take into account. For example, location can affect the time of day and service at which the company operates, timezone can affect responsiveness, and company size could affect the project timeline. Next, the team; some Long Island companies work on a large scale with multiple team members, which can be great for your business, but it will often slow the process down and become much more costly. Finally, track record. There are a lot of digital marketing companies, and many focus on their own niche. Without a proven track record and positive reviews, it's best to dig deeper to learn more about the company and what they do. Before hiring an agency, you should always check their credentials to ensure they are actually experts on the platforms they use. Check out this article on Wix Experts and what to know before hiring a website expert. Hiring A Long Island Digital Agency When hiring any outside services, it's always best to stay local; this allows that private contractor to make frequent visits with you and or your business. This is especially important for social media purposes when content is needed to develop a story. Local agencies can gather a better understanding of your area and your business to allow for better, more straightforward designs overall, yielding a better marketing effort. Hiring a Long Island Digital Agency is a great way to begin marketing your products online. With Long Islands' rich background and diverse communities, many agencies have the ability to connect with their client's customers. These are the best Digital Marketing Agencies On Long Island 1. Slaterock Automation Slaterock automation is a Digital Automation Business that is headquartered in Long Island, New York, with remote, part-time employees around the country to help with particular tasks. Slaterock Automation was founded as a web design agency in 2016 but slowly transitioned into both a functional web design and automation agency that focuses on tying your website to your social media and outreach campaigns to draw in leads. Slaterock Automation uses cutting edge software to power your business and sales team to become more effective, efficient and profitable. Slaterock uses numerous kinds of software to connect every aspect of your business and create digital pipelines and funnels for potential clients. Slaterock focuses on connecting the software you already use, making them function even better as a unit instead of standing alone. Another great feature of Slaterock Automation is its automation tools available for all, including social media bots that boost engagement and viewership safely and effectively. Social media bots have been around for years but require constant updates to abide by the standards of all social media. Slaterock offers numerous packages to help get your business or sales team on board. If you're simply looking to drive more traffic to your website, check out Slaterock Automation's article about the best ways to drive traffic to your Wix website. 2. Growth Generators Growth Generators is a Digital Marketing agency that specializes in SEO and web design. They also serve as a social media manager by creating, editing, and posting all kinds of content, including photos, videos, and blogs. By far, one of the greatest strengths of Growth Generators is their inbound marketing using blogging. Their writing style incorporates keywords and phrases to help websites get ranked in search engines. With blogging now being such an essential part of your website, and digital presence, Growth Generators services have seen a spike in interest. As more people become aware of how powerful these tactics can be, the more demand grows. Growth Generators operates remotely throughout the United States but was founded on Long Island and works with many small businesses throughout Long Island to manage their digital presence. 3. M&M Social Media M&M social media is a social media management agency based out of Long Island. M&M specifically tailors stories and marketing campaigns for their clients using social media to distribute the message. M&M Social Media is your source for a full-service social media management agency. M&M saves businesses time and work to generate higher results by discussing your marketing goals in detail. M&M Social Media is here for all of your internet marketing help by strategizing marketing through social media. M&M will also complete a social media analysis on your current platforms to see where your company needs improvement. It is also important to analyze the direct competition to ensure you get the maximum exposure with our targeted advertising tactics. What to know when hiring a local marketing agency Hiring the right partner is just the first step; managing and working with digital marketing agencies is another. Below are a few common questions you may have when first starting with an agency. How do you choose the right digital marketing company to partner with your business? With so many options to choose from, picking the right long island agency comes down to your needs. As a business owner, you need to determine what areas of your business are lacking and how to improve them. If you cannot provide clear goals to an agency, it will be hard to provide precise results. When looking to hire an agency to help with your SEO, it's essential to know beforehand what you're looking to do and how you're going to do it. A great place to begin is by looking at your goals and how they can be met. If you're looking to improve your site to increase sales, your goals will likely be different from someone looking for increased brand awareness. Other factors will also play a role in your decision, including how much time you have to dedicate to the project, how much budget you have allocated, and how much authority you want to hold over the process. Of course, there are many other things to take into account when deciding who to work with, but the information above should help you narrow your choices. What kind of budget do you have to spend? When determining a budget for your project, you have to think about how much you are willing to spend to increase your brand awareness and potential sales. Not all marketing is designed to bring in sales; you can simply hire a marketing agency to make your brand appear professional online while providing digital visitors with a simple user experience. The next thing you have to determine is what you want to spend on the agency and what you want to set aside for actual ad spending. Some agencies will include this in their quotes, and others won't, so watch out and be sure to ask! While working in the industry for over five years, we can determine that between 500 and 2500 per month can be a healthy price to see accurate results for your business. At the end of the day, the more you spend, the more you will get out of it; agencies are often working on multiple projects, and the more time they can set aside to focus on your project, the best results you will see. What are the latest digital trends? Today, there are tons of what we call "trends" within the industry. Some of these can include content marketing, social media marketing, and automation. They all fall under the same category of developing a story and connecting with potential clients. In the digital world, most people will search for a company before buying from them. Users want to learn about the companies they are buying from, and they want to understand how the products are made. By using social media to show your products and how they are intended to be used, you are informing and entertaining potential customers. How do you choose the right digital marketing company to partner with your business? The best way to choose a company or partner is to research their background and the types of companies they work with. After determining what may fit your business best, determine a price, you're willing to spend, and then present that price to the agency while asking what they can do within that budget. Compare those agencies to determine what may work best for you. Finally, develop a relationship. By creating a relationship with the main point of contact, both you and that person will better understand what needs to be done and how to complete the tasks at hand. Be sure to gather an understanding of where those individuals are coming from and make decisions based on what you need and want while still allowing those professionals to do their job.

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading. Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. “Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.” You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them. Create Relevant Content Writing a blog is a great way to position yourself as an authority in your field and captivate your readers’ attention. Do you want to improve your site’s SEO ranking? Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content. Blogging gives your site a voice, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started? Simply create a new post now.

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading. Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. Design with Ease “Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.” Every layout comes with the latest social features built in. Readers will be able to easily share posts on social networks like Facebook and Twitter, view how many people have liked a post, made comments and more. With Wix, building your online community has never been easier. Create Relevant Content You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away. Stun Your Readers “Be original, show off your style, and tell your story.” Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way. Get Inspired To keep up with all things Wix, including website building tips and interesting articles, head over to the Wix Blog. You may even find yourself inspired to start crafting your own blog, adding unique content, and stunning images and videos. Start creating your own blog now. Good luck!

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading. Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. “Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.” You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them. Create Relevant Content Writing a blog is a great way to position yourself as an authority in your field and captivate your readers’ attention. Do you want to improve your site’s SEO ranking? Consider topics that focus on relevant keywords and relate back to your website or business. You can also add hashtags (#vacation #dream #summer) throughout your posts to reach more people, and help visitors search for relevant content. Blogging gives your site a voice, so let your business’ personality shine through. Choose a great image to feature in your post or add a video for extra engagement. Are you ready to get started? Simply create a new post now.

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading. Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. Design with Ease “Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.” Every layout comes with the latest social features built in. Readers will be able to easily share posts on social networks like Facebook and Twitter, view how many people have liked a post, made comments and more. With Wix, building your online community has never been easier. Create Relevant Content You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away. Stun Your Readers “Be original, show off your style, and tell your story.” Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way. Get Inspired To keep up with all things Wix, including website building tips and interesting articles, head over to the Wix Blog. You may even find yourself inspired to start crafting your own blog, adding unique content, and stunning images and videos. Start creating your own blog now. Good luck!

Create a blog post subtitle that summarizes your post in a few short, punchy sentences and entices your audience to continue reading. Welcome to your blog post. Use this space to connect with your readers and potential customers in a way that’s current and interesting. Think of it as an ongoing conversation where you can share updates about business, trends, news, and more. Design with Ease “Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.” Every layout comes with the latest social features built in. Readers will be able to easily share posts on social networks like Facebook and Twitter, view how many people have liked a post, made comments and more. With Wix, building your online community has never been easier. Create Relevant Content You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away. Stun Your Readers “Be original, show off your style, and tell your story.” Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way. Get Inspired To keep up with all things Wix, including website building tips and interesting articles, head over to the Wix Blog. You may even find yourself inspired to start crafting your own blog, adding unique content, and stunning images and videos. Start creating your own blog now. Good luck!