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What is Wix Studio? Wix's New Platform for Agencies and Professionals

Updated: Aug 28, 2023

In the ever-evolving world of web design and development, having a comprehensive platform that caters to all your needs is crucial. Enter Wix Studio, a new editor that offers a plethora of features designed to streamline the process of creating stunning, responsive, and functional websites. This post will delve into the features of Wix Studio and how it is set to revolutionize the Wix platform.

What is Wix Studio?

What design features does Wix Studio offer?

How does Wix Studio enhance development workflows?

What business solutions are available with Wix Studio?

How does Wix Studio integrate AI into its features?

Where can I learn more about Wix Studio and how to use it?


Wix studio editor homepage for Wix professionals and agencies


Hello, fellow creatives! As the owner of Slaterock Automation, a Wix partner agency, I'm thrilled to introduce you to Wix Studio, the latest game-changer in the world of web design and development. This comprehensive platform is packed with features that are set to revolutionize our workflow and the way we create websites for our clients.


Want to see the full release video? Check out the link below from Wix!



Unpacking the Features of Wix Studio

Wix Studio is the latest comprehensive web design and development platform from Wix. It provides a suite of features for design, development, business solutions, workflows, marketing & SEO, and infrastructure. It's designed to streamline website creation, making it responsive and functional, geared towards Wix agencies, and professionals.


Wix Studio is a game-changer, offering a suite of features that cater to design, development, business solutions, workflows, marketing & SEO, and infrastructure. Each of these categories is packed with tools and functionalities that make web design and development a breeze.


Wix Studio is a treasure trove of features designed to cater to every aspect of web design and development. Here's a quick overview of what's in store:

  • Design: Custom breakpoints, pixel-perfect positioning, responsive AI, and more

  • Development: Full-stack dev platform, hundreds of APIs, built-in IDE, and more

  • Business Solutions: eCommerce, Events, Bookings, Blog, CMS, Multilingual support, and more

  • Workflows: One unified workspace, Studio Mobile App, Collaborate on Canvas, and more

  • Marketing & SEO: Server-side rendering, structured data markup, sitemaps, SEO Assistant, and more

  • Infrastructure: Multi-cloud hosting, enterprise-grade scalability, worldwide CDN coverage, and more


Wix Studio native business solutions designed to fit any project

Design Features: Unleashing Creativity

Wix Studio's design features are all about flexibility and control. With custom breakpoints, you can design and optimize sites for every screen size imaginable. The platform allows you to design with pixels that are automatically converted to responsive units, ensuring your site looks great on any device.

Wix Studio's design features are a dream come true for any creative agency. Here's why:

  • Custom breakpoints: Design and optimize sites for every screen size imaginable.

  • Design with pixels: Design with pixels that are automatically converted to responsive units.

  • Responsive AI: Make sites instantly responsive with just a click.

  • Pixel-perfect positioning: Define exact positioning for each element at each breakpoint.

  • Packaged responsiveness: Choose from out-of-the-box responsive behaviors like scale proportionally, hug, fixed, and fit to screen.

  • Triggers & animations: Animate any element on entrance, loop, click, hover, and scroll.

  • Section Grid and Repeater: Create intricate layouts and display unique content in a uniform style.

  • CSS Grid: Create complex layouts with precise element positioning per breakpoint.

Development Features: Powering Innovation

Wix Studio is a full-stack dev platform, allowing you to write client and server-side code that’s ready for production. With hundreds of APIs, you can customize and extend app behavior, while the Blocks feature allows you to package your solutions into apps and add-ons to reuse across sites or sell on Wix’s 245M+ user app market.


The development features of Wix Studio are set to supercharge our productivity:

  • Full-stack dev platform: Write client and server-side code that’s ready for production.

  • 100s of APIs: Customize and extend app behavior.

  • Built-in IDE: Boost productivity and get granular in UI design.

  • Database collections: Store data natively in the CMS or integrate external databases.

  • Develop alongside AI: Use a Wix-enriched AI model within the IDE to generate code examples and troubleshoot your code.

The built-in IDE, based on VS Code, boosts productivity and allows for granular UI design. You can store data natively in the CMS or integrate external databases from cloud providers like AWS and Google Cloud. Wix Studio also allows you to develop alongside AI, using a Wix-enriched AI model within the IDE to generate code examples, troubleshoot your code, and query product answers.



Custom coding environment using VX code with an integration to wix

Business Solutions: Driving Growth

Wix Studio offers a range of business solutions, including eCommerce, Events, Bookings, Blog, CMS, Multilingual support, Restaurants, Members Area, and Chat. These features allow you to extend your eComm solution with custom product pages, set clients up to host events, create a scheduling system, add a blog to sites, create content collections and dynamic pages, translate to 180 languages, display menus, let users sign up to client sites, and enable live chat.


Wix Studio offers a range of business solutions that will help our clients thrive:

  • eCommerce: Extend our eComm solution with custom product pages.

  • Events: Set clients up to host events, sell tickets, and collect RSVPs.

  • Bookings: Create a scheduling system so clients can take bookings, accept payments, offer classes, manage staff, and more.

  • Blog: Boost SEO and grow clients’ online communities by adding a blog to their sites.

  • CMS: Create content collections and dynamic pages in a few clicks.

  • Multilingual: Translate to 180 languages—manually or automatically—without affecting design.

Ai Integration for Design and Development

As a Wix partner agency owner, I'm particularly excited about the new AI integrations and features that Wix Studio is bringing to the table. Imagine having SEO tag suggestions based on your client's site content, robust built-in image editing capabilities, and the ability to explore layout alternatives without affecting content.



Ai tools available in the Wix Studio editor for coding, image generation and design funcationlity.


Plus, AI can help lay the groundwork with sections, pages, or entire sites, and provide insights by comparing traffic and sales data with similar sites. The new marketing campaign builder optimizes keyword targeting and generates compelling copy tailored for Google Ads and social media platforms. And let's not forget the AI site assistant, a handy tool that lets customers start a conversation, ask questions, and make purchases or bookings.


These AI-driven features are set to make our workflows more efficient and our websites more effective.Workflows: Streamlining Collaboration With Wix Studio, we can manage our projects, collaborate with our team and clients, and connect to the professional community, all from one place. The Studio Mobile App allows us to run our agency from anywhere, while the Collaborate on Canvas feature lets us work on the same site, at the same time, with multiple collaborators and teammates.


Marketing & SEO: Boosting Visibility

Wix Studio's marketing & SEO features ensure our clients' sites are optimized for search engines. With server-side rendering, structured data markup, sitemaps, auto-generated robots.txt files, instant Google indexing, flexible 301 redirect options, site inspection, metadata editing at scale, and an SEO Assistant, we can quickly analyze client sites for on-page issues, track progress, and make adjustments.


The marketing & SEO features ensure your site is optimized for search engines. With server-side rendering, structured data markup, sitemaps, auto-generated robots.txt files, instant Google indexing, flexible 301 redirect options, site inspection, metadata editing at scale, and an SEO Assistant, you can quickly analyze client sites for on-page issues, track progress, and make adjustments.



Cutting edge SEO technology designed to help Wix users website rank higher and faster organically.


Infrastructure: Ensuring Reliability

Wix Studio's infrastructure is robust and reliable. With multi-cloud hosting, enterprise-grade scalability, worldwide CDN coverage, no maintenance windows, privacy & compliance, safe data encryption, secure payments, third-party risk management, and anti-DDoS protection, our clients' sites are always up, secure, and performing at their best.


With multi-cloud hosting, enterprise-grade scalability, worldwide CDN coverage, no maintenance windows, privacy & compliance, safe data encryption, secure payments, third-party risk management, and anti-DDoS protection, your sites are always up, secure, and performing at their best.


Conclusion

Wix Studio is a comprehensive platform that brings a new level of control and flexibility to web design and development. Its wide range of features caters to every aspect of creating a website, from design and development to business solutions, workflows, marketing & SEO, and infrastructure. Whether you're a full-service agency, a developer, or a business owner, Wix Studio offers the tools and functionalities you need to create stunning, responsive, and functional websites.


As a Wix partner agency owner, I'm excited about the endless possibilities that Wix Studio brings to the table. Its wide range of features caters to every aspect of creating a website, from design and development to business solutions, workflows, marketing & SEO, and infrastructure. I believe Wix Studio is set to revolutionize our workflow and the way we create websites for our clients.


With so much to unpack, be sure to stay tuned for more updates and Wix Studio and how the release unfolds. If you want to learn more about Wix studio and check out some of the awesome resources that Wix has created to help all of us learn the platform; visit the Wix Studio Academy.

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Founded by William Mingione and managed by Dominick Galauran.

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Slaterock Automation is a Digital Marketing Agency focused on bringing the power of Ai to small and medium-sized businesses throughout the United States and Canada. "We utilize Ai for businesses through functional web design, Ai SEO, and business process automation."

 

Slaterock Automation is a Certified Wix Partner, Certified Semrush Partner, and Certified Google Partner.  Slaterock has served over 100 Wix clients and currently manages over 25 active SEO and PPC campaigns.

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