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Programmatic Display: Boost Your Ad Campaigns with Automated Targeting

Definition

Programmatic display is a type of advertising that uses automated technology to target specific audiences with ads. It involves using algorithms and data to determine the best time, place, and audience for displaying ads. This means that ads can be shown to people who are more likely to be interested in them, increasing the chances of them being effective. Programmatic display can be used for various types of ads, including banners, videos, and native ads.

Importance

Programmatic display is important because it allows advertisers to reach their target audience more effectively. By using data and algorithms, ads can be shown to people who are more likely to be interested in them, increasing the chances of them being noticed and clicked on. This can lead to higher conversion rates and a better return on investment for advertisers. Programmatic display also allows for real-time optimization, meaning that ads can be adjusted and improved based on how they are performing.

Sample Usage

Programmatic display can be used in various ways to boost ad campaigns. For example, an online clothing store could use programmatic display to show ads for their new summer collection to people who have previously shown an interest in similar products. A travel agency could use programmatic display to target ads for vacation packages to people who have recently searched for travel destinations. By using programmatic display, advertisers can ensure that their ads are shown to the right people at the right time, increasing the chances of them being effective.

Related Terms

There are several related terms that are important to understand when it comes to programmatic display. Real-time bidding (RTB) is a process that allows advertisers to bid for ad space in real-time, based on the specific audience they want to target. Demand-side platforms (DSPs) are platforms that allow advertisers to manage and optimize their programmatic display campaigns. Supply-side platforms (SSPs) are platforms that publishers use to manage and sell their ad inventory. These terms are all related to programmatic display and are important to understand when using this type of advertising.

Programmatic Display

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