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Boost Customer Loyalty with Net Promoter Score (NPS) – A Comprehensive Guide


Net Promoter Score (NPS) is a simple yet powerful metric used to measure customer loyalty. It helps businesses understand how likely their customers are to recommend their products or services to others. NPS is calculated based on a single question: "On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?" Customers are then categorized into three groups: Promoters (score 9-10), Passives (score 7-8), and Detractors (score 0-6).


Understanding and improving customer loyalty is crucial for any business. A high NPS indicates that customers are satisfied and willing to promote your brand, leading to increased customer retention and organic growth. By focusing on improving NPS, businesses can identify areas for improvement, enhance customer experience, and build long-term relationships with their customers. NPS also provides valuable insights into customer sentiment, allowing businesses to address any issues or concerns promptly.

Sample Usage

Let's say you run a small bakery. To measure customer loyalty, you can ask your customers the NPS question after they make a purchase: "On a scale of 0 to 10, how likely are you to recommend our bakery to a friend or colleague?" Based on their responses, you can calculate your NPS. For example, if 60% of customers are Promoters, 30% are Passives, and 10% are Detractors, your NPS would be 50 (60% - 10%). This score gives you an overall understanding of customer loyalty and helps you track improvements over time.

Related Terms

There are a few related terms that are important to understand when discussing NPS. Customer loyalty refers to the likelihood of customers continuing to choose a particular brand or company over its competitors. Promoters are customers who are highly satisfied and loyal, likely to recommend the brand to others. Passives are customers who are somewhat satisfied but not actively promoting the brand. Detractors are customers who are dissatisfied and may spread negative word-of-mouth about the brand. By understanding these terms, businesses can better analyze and interpret their NPS results.

Net Promoter Score (NPS)

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