top of page

External Linking: Boost SEO with Quality Backlinks


External linking refers to the practice of including hyperlinks on a website that direct users to other websites. These links are called backlinks and are placed on one website to connect to another website. Backlinks are usually highlighted in a different color or underlined to indicate that they can be clicked on. When a user clicks on a backlink, they are taken to a different webpage or website that provides additional information related to the topic they were reading about.


External linking is important for several reasons. Firstly, it helps to improve a website's search engine optimization (SEO). Search engines like Google consider backlinks as a sign of credibility and relevance. Websites with more quality backlinks tend to rank higher in search engine results, making it easier for users to find them. Secondly, external linking allows users to access more information on a particular topic. By including backlinks to reputable sources, websites can provide their users with additional resources and references to support the information they are presenting.

Sample Usage

Let's say you are researching about healthy eating habits. You come across an article on a website that mentions the benefits of consuming fruits and vegetables. Within the article, you notice a backlink that says "Learn more about the importance of fruits and vegetables." By clicking on this backlink, you are directed to another website that provides detailed information about the nutritional value of different fruits and vegetables, as well as tips on incorporating them into your diet. This external link allows you to expand your knowledge on the topic and make more informed choices about your health.

Related Terms

There are a few related terms that are important to understand when it comes to external linking. One term is "internal linking," which refers to the practice of linking to other pages within the same website. Internal linking helps users navigate through different pages of a website and improves the overall user experience. Another term is "anchor text," which is the clickable text that appears as a hyperlink. Anchor text should be descriptive and relevant to the content it is linking to. Lastly, "nofollow" is a term used to indicate that a backlink should not be followed by search engines. This is often used for sponsored or paid links.

bottom of page