top of page

Unlocking Success: Mastering Earned Media Strategies for Optimal Online Visibility

Definition

Earned media refers to the publicity and exposure a company or individual receives through word-of-mouth, social media shares, and media coverage. Unlike paid media, which involves advertising and promotional efforts, earned media is gained organically through positive customer experiences, public relations efforts, and the quality of products or services offered. It is a valuable form of marketing that can help businesses build credibility and trust with their target audience.

Importance

Earned media is important because it allows businesses to reach a wider audience without directly paying for advertising. When customers share their positive experiences with a company or its products on social media or through word-of-mouth, it can generate valuable buzz and increase brand awareness. Earned media also helps build trust and credibility, as people are more likely to trust recommendations from friends, family, or reputable media sources. By mastering earned media strategies, businesses can enhance their online visibility and attract new customers.

Sample Usage

One example of earned media is when a customer posts a positive review of a product on social media. This review can be seen by the customer's friends and followers, potentially reaching a large audience. Another example is when a company's press release is picked up by a news outlet and shared with their readers. This can lead to increased exposure and credibility for the company. By actively engaging with customers, providing excellent products or services, and maintaining a positive online presence, businesses can increase their chances of earning media coverage.

Related Terms

There are several related terms that are important to understand when discussing earned media. Owned media refers to the content and channels that a company has control over, such as their website or social media profiles. Paid media, on the other hand, involves advertising and promotional efforts that require payment, such as sponsored posts or display ads. Finally, shared media refers to content that is shared by others, such as social media shares or retweets. Understanding these related terms can help businesses develop a comprehensive marketing strategy that incorporates earned media for optimal online visibility.

bottom of page