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Click Decay: Understanding the Impact of Declining Clicks on SEO


Click decay refers to the decline in the number of clicks a website receives over time. It is a term used in the field of search engine optimization (SEO) to describe the negative impact of decreasing clicks on a website's visibility and ranking in search engine results. When a website experiences click decay, it means that fewer people are clicking on its link when it appears in search engine results pages (SERPs).


Understanding click decay is important for website owners and SEO professionals because it directly affects a website's visibility and traffic. When a website experiences a decline in clicks, it indicates that it is becoming less relevant or appealing to users. This can lead to a decrease in organic traffic, lower rankings in search engine results, and ultimately, a negative impact on the website's overall success. By monitoring and addressing click decay, website owners can take steps to improve their website's performance and maintain its visibility in search engine results.

Sample Usage

Let's say you have a website that sells sports equipment. Initially, your website receives a high number of clicks from users searching for sports equipment online. However, over time, you notice a decline in the number of clicks your website receives. This could be due to various factors such as outdated content, slow loading speed, or increased competition. By analyzing the click decay, you can identify the specific areas that need improvement and take action to optimize your website. This may involve updating your content, improving website speed, or implementing other SEO strategies to attract more clicks and maintain your website's visibility.

Related Terms

Click-through rate (CTR): Click-through rate is a metric that measures the percentage of users who click on a specific link or advertisement out of the total number of impressions it receives. It is often used to evaluate the effectiveness of online marketing campaigns and the relevance of search engine results.

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