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Below the Fold: Unveiling the Impact of Hidden Content on User Experience


Below the Fold refers to the part of a webpage that is not immediately visible when you first open it. It is the content that you have to scroll down to see. This term comes from the newspaper industry, where important stories were placed above the fold on the front page to catch readers' attention. On a webpage, below the fold content can include text, images, videos, or any other type of information that is not immediately visible.


Understanding the impact of below the fold content is important because it can greatly affect the user experience of a website. When users first visit a webpage, they often make quick judgments based on what they see without scrolling. If important information or engaging content is hidden below the fold, users may miss it and leave the site without exploring further. By strategically placing important content above the fold, website owners can increase user engagement and encourage visitors to stay longer on their site.

Sample Usage

Below the fold content can be used in various ways to enhance the user experience. For example, on a news website, the most important headlines and stories can be placed above the fold to grab readers' attention. Then, below the fold, additional articles, related stories, or multimedia content can be provided to keep users engaged. Similarly, on an e-commerce website, the main product categories and featured items can be displayed above the fold, while below the fold, more detailed product descriptions, customer reviews, and related products can be shown.

Related Terms

Below the fold is closely related to the concept of "above the fold," which refers to the content that is immediately visible when a webpage loads without the need for scrolling. Above the fold content is considered more important because it is the first thing users see. Another related term is "scroll depth," which measures how far users scroll down a webpage. Analyzing scroll depth can help website owners understand how much below the fold content users are actually seeing and whether adjustments need to be made to improve the user experience.

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